Product Marketing Manager (Remote friendly)

Imagine Communications • Plano, TX

11d

About The Position

The Product Marketing Manager for Imagine Communications’ Playout and Infrastructure products is responsible for understanding the market and making the portfolio visible through a compelling customer proposition. Reporting to the Sr. Director of Marketing, this role is the strategic center for bringing the portfolio to market and serves as a bridge between technical development and go-to-market strategy. The manager works closely with product, engineering, sales, support, and marketing teams to translate the roadmap into positioning, messaging, and market strategy that resonates with buyers.

The role owns go-to-market strategy, including target audiences, messaging, and channels, and uses market evidence, buyer insight, and competitive knowledge to align the organization on target customers, the problems the products solve, and Imagine’s value. It also acts as a portfolio evangelist for the playout, infrastructure, and operational technology used by broadcasters.

Requirements

• Track record in product marketing at a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and customer orientation.
• Ability to develop strategic relationships, sell a vision, and influence at multiple organizational levels.
• Strong oral and written communication skills.
• Intellectual curiosity and ability to deliver business insight.
• Ability to build cross-functional relationships and lead effectively in a fluid, customer-oriented environment.
• Ability to manage competing priorities and drive results across diverse teams and stakeholders.
• Comfort leveraging AI tools to accelerate research, content development, and analysis.

Nice To Haves

• Strong public speaking ability, including comfort presenting to large, senior groups.
• Solid writing skills.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, including value propositions, buyer-specific narratives, and competitive differentiators.
• Lead go-to-market strategy by defining target audiences, relevant messages, and ways to reach them.
• Partner with Product Owners to shape go-to-market plans for new products and releases, incorporating market and buyer perspectives.
• Lead development of content that supports buyers through the decision process, including customer case studies, white papers, and thought leadership.
• Equip the sales team with presentations, product battle cards, and deal-specific materials for technical, user, and economic buyers.
• Own Imagine’s market voice across website, blog, and press content.
• Identify relevant industry events, trade shows, and speaking forums, and lead the strategy for Imagine’s participation, including its story, speakers, and desired outcomes.
• Develop a deep understanding of the market, competitors, buyers, and purchasing decisions, and use that insight to align teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed