Senior Product Marketing Manager - Gale (Remote)

Cengage Group•Virtual US OH, OH

2d•$67,000 - $87,100•Remote

About The Position

The Senior Product Marketing Manager supports product strategy execution and go-to-market readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and tools. The role partners closely with Product, go-to-market teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives. The position develops market and customer understanding through voice-of-customer and voice-of-field programs, competitive analysis, and market research. It shapes product positioning and messaging, leads launch readiness, equips Sales with enablement materials, ensures consistent product storytelling across customer touchpoints, and identifies opportunities to strengthen product and industry visibility. Cengage is a global education technology company serving millions of learners. Its products and services support higher education, workforce skills, secondary education, English language teaching, and research markets worldwide.

Requirements

At least 5 years of related product marketing experience or comparable hands-on experience.
Working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement.
Ability to analyze market dynamics, competitive landscapes, and customer or field feedback, and translate insights into actionable product priorities, customer messaging, and enablement materials.
Ability to collaborate cross-functionally with day-to-day autonomy, proactively solve issues, and raise larger risks or roadblocks requiring broader alignment.
Track record of influencing decisions and direction across multiple cross-functional teams through insights and partnership.
Strong written and verbal communication skills, including the ability to create concise, audience-appropriate product messaging and sales tools.
Experience developing or supporting sales enablement assets such as one-pagers, knowledge-transfer documents, and product or sales demos.
Strong collaboration skills and comfort working with Product, Sales, and Marketing partners.
Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a similar field.

Responsibilities

Bring market, customer, and field insights into product discovery, opportunity validation, and ongoing roadmap development in partnership with Product Management.
Build market and customer understanding through voice-of-customer and voice-of-field programs, competitive analysis, and market research, and translate findings into recommendations for product and go-to-market decisions.
Develop product positioning and messaging that communicates customer problems, differentiated value, and relevance to buyers, users, and influencers.
Lead go-to-market strategy and launch readiness for new products and capabilities, coordinating messaging, market-facing collateral, enablement, timelines, and cross-functional execution across Product, Marketing, and Sales.
Partner with Sales Enablement to develop and maintain product messaging, demos, one-pagers, knowledge-transfer materials, and other tools for customer conversations and prospecting.
Maintain consistent and accurate product messaging across web, marketing channels, events, webinars, and other customer-facing touchpoints.
Identify and drive opportunities to strengthen product and industry visibility through awards, certifications, sponsorships, trade shows, Cengage-hosted events, and webinars aligned with product priorities and lifecycles.