Product Marketing Manager (Remote friendly)

Imagine Communications • Atlanta, GA

22h

About The Position

Imagine Communications is seeking a Product Marketing Manager for its Playout and Infrastructure products. Reporting to the Sr. Director of Marketing, this role is responsible for understanding the market and making the portfolio visible through a compelling customer proposition. The manager owns go-to-market strategy, including target audiences, messaging, and channels, and partners with product, engineering, sales, support, and marketing teams. The role acts as a portfolio evangelist for the company’s playout, infrastructure, and operational technology products for broadcasters.

The position bridges technical development and go-to-market strategy. It works with engineering and product owners to understand the roadmap and translate it into positioning, messaging, and market strategy. The manager uses evidence about competitors, buyers, and purchasing decisions to align the organization on target customers, customer problems, and Imagine’s value. The role also develops buyer-focused value propositions and messaging, supports product and release plans, creates content and sales tools, manages the company’s market voice across selected channels, and leads strategy for relevant industry events and speaking opportunities.

Requirements

• Track record in product marketing within a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and customer orientation.
• Ability to develop strategic relationships, sell a vision, and influence at multiple organizational levels.
• Strong oral and written communication skills.
• Intellectual curiosity and ability to deliver business insight.
• Demonstrated ability to build cross-functional relationships and lead effectively in a fluid, customer-oriented environment.
• Ability to manage competing priorities and drive results across diverse teams and stakeholders.
• Comfort leveraging AI tools to accelerate research, content development, and analysis.

Nice To Haves

• Strong public speaking ability and comfort presenting to large, senior groups.
• Solid writing ability.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, including value propositions, buyer-specific narratives, and competitive differentiators.
• Lead go-to-market strategy by defining target audiences, audience-specific messaging, and channels and programs for reaching customers.
• Partner with Product Owners to shape go-to-market plans for new products and releases, incorporating market and buyer perspectives.
• Lead development of customer case studies, white papers, and thought leadership content to support buyers’ decision processes.
• Equip sales teams with presentations, product battle cards, and deal-specific materials for technical, user, and economic buyers.
• Own Imagine’s market voice through website, blog, and press content that reflects current positioning and addresses the right audiences.
• Identify relevant industry events, trade shows, and speaking forums, and lead the strategy for Imagine’s participation and desired outcomes.
• Work with engineering and product owners to understand the roadmap and translate it into market positioning, messaging, and strategy.
• Use knowledge of competitors, buyers, and purchasing decisions to support organizational alignment and market strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed