Marketing Manager - REMOTE

Dayton T. Brown, Inc.•Town of Islip, NY

1d•Remote

About The Position

Dayton T. Brown, Inc. (DTB) is seeking a remote Marketing Manager to support the company's continued growth initiatives and elevate its presence across the aerospace, defense, government, transportation, and commercial markets. This role is responsible for the day-to-day execution of DTB's external voice and internal alignment as the company scales its growth and operations. The Marketing Manager will work with the leadership team on technical, fast-moving projects, translating customer requirements, programming milestones, and mission profiles into clear and innovative messaging. The successful candidate will expand on existing technical content, assimilate senior leadership vision, and apply autonomy, creativity, and scale to generate compelling content. Marketing messaging will engage, create thought-provoking comments, and incite positive emotions in the marketplace with consistent execution. This role involves refining processes, organizing messaging, developing and managing content drafts, internal updates, press coordination, tradeshows, and event logistics. The Marketing Manager will develop and execute integrated marketing initiatives to increase brand awareness, strengthen client and industry engagement, support business development, and communicate DTB's capabilities and expertise. Key areas of focus include social media strategy, website content development, lead (SEO) optimization, video and image content development, digital marketing, tradeshow planning and execution, and brand enforcement communications. This position is crucial for communicating DTB's position as a trusted partner in testing, engineering, technical publications, logistics, SCIFs mission systems, and for supporting the company's consistent brand message.

Requirements

Bachelor's degree in marketing, Communications, Business, or related field preferred.
5+ years of marketing, digital marketing, communications, or social media experience.
Demonstrated experience managing professional social media accounts and creating engaging content.
Strong writing, editing, communication, and project management skills.
Ability to translate complex technical information into clear and compelling content.
Experience with marketing analytics, social media management, and digital marketing tools.
Ability to manage multiple projects and collaborate effectively across departments.
US Citizenship required

Nice To Haves

Influencer and/or graphics experience a plus

Responsibilities

Develop and execute integrated marketing strategies aligned with DTB's business objectives.
Identify market trends, growth opportunities, and emerging marketing opportunities.
Create annual marketing plans based on trends and provide input to marketing leadership regarding budgets and marketing spending.
Revisit annual plans monthly and update based on emerging market trends.
Identify, develop, and create mini campaigns and supporting content to address long-term and immediate business requirements.
Collaborate with leadership, sales, business development, and technical experts to develop marketing initiatives.
Manage all marketing activities in an agile environment with clear deadlines, keeping marketing tasks on time and within scope.
Communicate solutions when problems arise while mitigating risk.
Update website using WordPress.
Create paths for lead generation through DTB website and develop lead generation opportunities.
Refine marketing strategies, campaigns, and content based on measurable results.
Track marketing and social media performance using relevant analytics and performance indicators.
Evaluate campaign, content, and social media results to identify opportunities for improvement.
Provide recommendations based on marketing performance, audience engagement, industry trends, and competitive activity.
Support CRM management from leads and validate data accuracy.
Maintain consistent DTB branding and messaging across all marketing channels.
Update existing style guide and content, and communicate branding internally.
Build DTB's innovation and passion to strengthen brand messaging and market positioning.
Translate technical information, services, and capabilities into clear, compelling, audience-focused marketing content.
Ensure marketing communications effectively communicate DTB's value proposition.
Design, submit procurement requisitions, and distribute PowerPoint templates, business cards, promotional swag, tailored capability briefings, tradeshow booths, and marketing collateral.
Create and manage engaging content, including social posts, articles, videos, graphics, newsletters, presentations, and promotional materials.
Support website content, email marketing, and digital marketing campaigns.
Develop and execute marketing campaigns that support both immediate needs and long-term business objectives.
Identify content needs while also coordinating photography, video production, graphic design, and external marketing vendors.
Manage DTB's social media presence, with a strong focus on LinkedIn and other relevant platforms.
Monitor social media trends, engagement, competitors, and industry activity.
Plan posts and adjust weekly to align with emerging trends and news.
Develop and maintain social media and marketing content calendars.
Create, organize, and maintain brochures/collateral material (print and digital).
Support trade shows, conferences, corporate events, and other marketing initiatives.
Manage trade show coordination (attendance and collaboration), including DTB design and marketing materials.
Identify innovative marketing events, promotions, and tradeshows to promote DTB awareness.
Produce marketing content for DTB tradeshow booths and events.
Refine and apply process workflow steps for internal approvals prior to external public releases.
Schedule and lead annual tradeshow meetings and manage ongoing team participation for each show and related social media posts.
Plan tradeshow success with defined collateral, schedule, and attendees.
Apply continuous improvement to tradeshows for attendance and booths.
Work with local and regional organizations to promote DTB within communities and create press releases for noteworthy wins and announcements.
Partner with HR and leadership to ensure consistent, professional internal messaging and materials.
Develop internal communications and materials that support employee engagement, culture, and corporate initiatives.
Create branded visual materials for offices, career fairs, recruitment, and corporate events.
Design and post social media content to support open recruiting job positions.
Produce materials to highlight major corporate initiatives and company milestones (e.g., Mission, Vision & Values projects, 75th Anniversary).
Design and publish HR newsletters, booklets, visitor guides, and other internal communications.
Create a monthly communication update for employee engagement regarding current DTB info.
Support sales initiatives through marketing materials, presentations, campaigns, and other business development resources.