Product Marketing Manager - Growth

Verkada•San Mateo, CA

3d•$205,000 - $240,000

About The Position

Verkada is seeking a high-agency Product Marketing Manager to drive growth for its Access Control business. This commercial, individual-contributor role spans the customer funnel and focuses on identifying growth opportunities and turning them into measurable revenue. The role develops and executes strategies such as customer cross-sell analysis, targeted campaigns, sales plays, field training, account activation, and measurement of pipeline and conversion. Product Growth Management is a marketing function embedded within the Product Management team and works closely with Marketing, Sales, and Operations. The position has significant autonomy and visibility. It is not a Growth Product Manager role and does not involve working with software or hardware engineers to drive product changes.

Requirements

6–10 years of experience driving revenue growth through product marketing, go-to-market strategy, or another analytical and commercially oriented role.
Demonstrated ability to create measurable pipeline, adoption, or revenue, beyond producing launches, campaigns, or content.
Strong commercial instincts and comfort working directly with sales representatives, sales leaders, partners, and customers.
Strong quantitative and analytical skills, including the ability to work with SQL, Sheets, and CRM reporting to segment audiences and evaluate program performance.
Excellent writing, storytelling, presentation, and live-training skills.
Strong product and marketing judgment, including the ability to distinguish exceptional experiences, campaigns, messages, offers, and sales assets from average ones and explain why.
Exceptional cross-functional leadership and ability to drive work through teams not directly managed.
A builder’s mentality and high execution capacity; curiosity, creativity, resourcefulness, organization, speed, and accountability for business outcomes.

Nice To Haves

Go-to-market and revenue-focused experience at a high-growth B2B technology company, working deeply with sales teams, customer opportunities, and growth programs.
Direct ownership of acquisition, adoption, or revenue as a Growth or Product Marketing Manager.
Experience as a solutions consultant or sales strategist, with strong analytical, product, and marketing capabilities.
Experience in physical security, cybersecurity, IT infrastructure, proptech, construction technology, hardware-enabled SaaS, or another technically complex category.

Responsibilities

Develop the growth strategy for a specific product area.
Identify high-leverage opportunities to increase pipeline and bookings across new and existing customers, verticals, partners, and product use cases.
Develop hypotheses about growth constraints, validate them with data and field research, and translate findings into action plans.
Segment customers and prospects using product, market, and CRM data to identify audiences, accounts, and sellers likely to convert.
Design and run go-to-market experiments that produce measurable revenue impact, convert successful experiments into repeatable programs, and improve their efficiency and return.
Develop full-funnel programs that connect targeting and messaging with demos and proof-oriented offers, including demo kits, limited trials, and partner-supported installation.
Create cross-sell and expansion programs for priority customer segments and verticals, including K-12 schools, higher education, and healthcare.
Remain hands-on across strategy, analytics, messaging, program design, and field execution.
Work with sales leaders and representatives to identify promising accounts, map opportunities, and execute targeted sales plays.
Define practical criteria to help sellers recognize strong opportunities.
Build field-ready assets, including discovery questions, talk tracks, pitch decks, competitive guidance, objection handling, customer stories, and follow-up sequences.
Deliver in-person and virtual sales training and capture top performers’ strategies and ROI narratives as seller-to-seller content.
Join customer calls and selected opportunities to improve win rates, understand deal obstacles, and turn individual wins into repeatable playbooks.
Create partner-facing training and content to help channel and installation partners identify opportunities, communicate customer value, deploy efficiently, and understand commercial upside.
Define telemetry, funnel stages, goals, and reporting for each growth initiative.
Track lower-funnel outcomes, including qualified opportunities, pipeline, trial conversion, win rate, bookings, attach rate, and program ROI.
Diagnose underperformance, refine strategy or execution, and scale successful programs.

Benefits

Healthcare programs tailored to personal health and financial well-being needs, with employee premiums fully covered under at least one plan and 80% of family premiums covered under all plans.
Nationwide medical, vision, and dental coverage.
Beginning January 2027, a 401(k) match based on eligible earnings, vesting on the employee’s two-year anniversary.
Health Savings Account with annual employer contributions and Flexible Spending Account.
Expanded mental health support.
Paid parental leave and fertility benefits.
Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
Professional development stipend.
Wellness and fitness benefits.
Healthy lunches provided daily.
Commuter benefits.