Product Marketing Manager, Merchant Platform & Growth

Bask Health

About The Position

Bask Health is hiring a Product Marketing Manager to develop product positioning, execute go-to-market initiatives, and drive awareness and adoption of its merchant-facing software capabilities. The role focuses on communicating the value of Bask Health’s platform to prospective and existing customers, including capabilities for storefront configuration, product catalogs, subscriptions, checkout experiences, and business management. The Product Marketing Manager will work across product, engineering, sales, customer success, growth marketing, and company leadership. They will translate product capabilities into clear customer benefits, contribute customer insights and competitive research, support launches, and create practical materials that explain complex software. The role also involves researching merchant needs and usage, supporting feature adoption and customer education, and evaluating how messaging and launches affect acquisition, activation, and adoption.

Requirements

3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies.
Experience developing product positioning and messaging.
Familiarity with go-to-market planning and product launches.
Strong understanding of B2B SaaS products and customer journeys.
Ability to translate technical software functionality into customer benefits.
Experience creating product marketing content and sales enablement materials.
Strong written communication and storytelling skills.
Experience conducting customer or market research and identifying customer needs and purchasing motivations.
Familiarity with competitive research and product differentiation.
Experience collaborating with product managers and working effectively with engineering and technical stakeholders.
Experience partnering with sales or customer success teams.
Strong organizational and project management skills, including managing multiple deliverables and deadlines.
Experience developing customer-facing product materials.
Familiarity with customer acquisition and product adoption concepts.
Ability to analyze customer feedback and identify messaging improvements.
Strong attention to detail and commitment to accurate product communication.
Ability to work independently while collaborating across teams.
Strong problem-solving and analytical thinking skills.
Ability to communicate effectively with different stakeholders.
Familiarity with product marketing performance metrics.
Willingness to learn complex software products and customer workflows.
Comfort working in a rapidly evolving software environment.

Nice To Haves

Product marketing experience at an e-commerce SaaS company.
Familiarity with Shopify or other merchant enablement platforms.
Experience marketing software to entrepreneurs or small businesses.
Understanding of direct-to-consumer business models.
Experience supporting SaaS product launches.
Familiarity with merchant dashboards or storefront management tools.
Understanding of subscription-based SaaS platforms.
Experience marketing checkout, commerce, or billing-related capabilities.
Familiarity with product-led growth strategies.
Experience supporting customer onboarding and activation initiatives.
Understanding of conversion and adoption metrics.
Experience creating competitive battlecards or sales objection-handling materials.
Familiarity with CRM or marketing automation platforms.
Experience developing product demonstrations or tutorials.
Understanding of customer segmentation and buyer personas.
Experience working with growth marketing teams.
Familiarity with white-label software platforms.
Experience in telehealth technology or healthcare commerce.
Familiarity with AI-powered software products.
Experience working in a growing technology company.

Responsibilities

Develop positioning, messaging frameworks, and value propositions for merchant-facing platform capabilities.
Translate software features into clear customer benefits and maintain accurate, consistent messaging.
Support go-to-market planning and coordinate product launches, deliverables, and stakeholder reviews.
Partner with product managers and engineers to understand features, customer value, and technical details.
Create customer-facing product descriptions, feature overviews, presentations, website content, and landing page messaging.
Develop sales enablement resources and messaging that addresses customer questions, objections, and competitive comparisons.
Conduct merchant research into customer needs, purchasing motivations, onboarding challenges, and product usage.
Gather customer insights from sales and customer success teams and research competing e-commerce SaaS and merchant enablement platforms.
Collaborate with growth marketing on product-focused campaigns and with customer success on feature adoption initiatives.
Develop customer education and onboarding materials for new and existing capabilities.
Analyze customer feedback, launch performance, acquisition, activation, adoption, and other product marketing indicators.
Recommend improvements to product communications based on research and performance, and present updates to stakeholders.