Senior Product Marketing Manager, Merchant Platform & Growth

Bask Health

About The Position

Bask Health is hiring a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and merchant-focused growth initiatives for its merchant-facing software platform. Bask Health helps entrepreneurs, doctors, and healthcare businesses launch, manage, and grow direct-to-consumer telehealth businesses through a platform that brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools. The role owns how Bask Health communicates the value of its merchant-facing products, including storefront configuration, product catalogs, subscriptions, checkout experiences, and business management tools. It translates platform capabilities into clear messaging and customer benefits for entrepreneurial customers with varying levels of technical knowledge. Working with product managers, engineers, sales, customer success, growth and marketing teams, and company leadership, the Senior Product Marketing Manager will research customer and market needs, develop positioning and marketing materials, plan and execute launches, support customer adoption, and measure outcomes. The role connects product marketing to acquisition, activation, adoption, and expansion, and takes initiatives from research and planning through execution and measurement.

Requirements

At least 5 years of experience in product marketing, preferably within B2B SaaS or technology companies.
Demonstrated experience developing product positioning and messaging.
Experience owning go-to-market strategies for software products.
Proven ability to lead cross-functional product launches.
Strong understanding of SaaS business models and customer journeys.
Experience translating technical product capabilities into clear customer benefits.
Ability to develop differentiated value propositions for specific audiences.
Experience conducting customer, market, and competitive research.
Strong understanding of customer segmentation and buyer personas.
Experience creating product marketing materials and sales enablement resources.
Ability to collaborate effectively with product managers and engineers.
Experience partnering with sales and customer success teams.
Strong written communication and storytelling skills, including the ability to explain complex products in straightforward language.
Experience supporting customer acquisition and product adoption initiatives.
Familiarity with product marketing performance metrics and ability to evaluate launch outcomes and recommend improvements.
Strong analytical and strategic thinking skills.
Experience managing multiple initiatives and competing priorities.
Ability to work independently and take ownership of deliverables.
Strong presentation, stakeholder communication, organizational, and project management abilities.
Comfort working in a product-focused, rapidly evolving software environment.
Ability to incorporate customer feedback into messaging and go-to-market decisions.
Strong attention to detail and commitment to accurate product communication.

Nice To Haves

Product marketing experience at an e-commerce SaaS company.
Experience with Shopify ecosystem products or merchant enablement platforms.
Familiarity with direct-to-consumer business models.
Experience marketing platforms used by entrepreneurs or small businesses.
Understanding of telehealth technology or healthcare infrastructure.
Familiarity with white-label software platforms.
Experience marketing merchant dashboards, storefront tools, or subscription software.
Experience positioning complex multi-product SaaS platforms.
Familiarity with product-led growth strategies.
Experience supporting both self-service and sales-assisted customer acquisition.
Experience creating competitive battlecards and objection-handling materials.
Familiarity with product analytics and customer behavior data.
Experience working with growth marketing teams.
Understanding of SaaS pricing, packaging, and monetization.
Experience supporting feature adoption and expansion campaigns.
Familiarity with CRM and marketing automation platforms.
Experience developing customer case studies or product demonstrations.
Experience working directly with founders or company leadership.
Familiarity with AI-powered software capabilities and their commercial positioning.
Experience building product marketing processes in a growing technology company.

Responsibilities

Own product marketing strategy for Bask Health's merchant-facing software platform.
Develop positioning, messaging frameworks, and differentiated value propositions for merchant products and capabilities.
Translate complex platform functionality into understandable customer benefits for entrepreneurs, e-commerce businesses, and healthcare operators.
Develop go-to-market strategies and lead cross-functional planning and execution for new merchant-facing features.
Partner with product managers on roadmaps and feature priorities, and collaborate with engineers and technical stakeholders to understand product functionality.
Conduct merchant, customer, market, and competitive research to identify needs, motivations, buying considerations, adoption barriers, and alternatives.
Analyze customer feedback and use insights to improve positioning, messaging, and go-to-market decisions.
Develop customer personas and audience segmentation frameworks.
Track relevant developments in SaaS, e-commerce enablement, and telehealth infrastructure; maintain competitive intelligence and differentiation materials.
Create launch briefs, messaging guides, sales enablement resources, product presentations, feature overviews, and other customer-facing materials.
Support website and landing page messaging for merchant-facing products.
Partner with sales teams to improve product demonstrations and commercial conversations, and create materials addressing objections and customer questions.
Collaborate with customer success teams on onboarding, feature education, product adoption, and expansion messaging.
Identify opportunities to improve the merchant journey, activation, engagement, and long-term platform usage.
Work with growth and marketing teams on product-led acquisition initiatives.
Define launch objectives and evaluate product marketing performance, including adoption, engagement, and conversion trends.
Support product packaging and monetization messaging with product and revenue teams.
Present product marketing strategies and recommendations to leadership.
Take ownership of merchant-focused product marketing initiatives from planning through execution and measurement.