Senior Product Designer, Merchant Platform

Bask Health

About The Position

Bask Health is seeking a Senior Product Designer to lead design of intuitive, powerful, and scalable merchant-facing experiences across its software platform for direct-to-consumer telehealth businesses. The role focuses on SaaS applications such as administrative dashboards, storefront and website configuration, product catalog management, subscription settings, commerce operations, and business management tools. The designer will turn complex business processes into clear, efficient, and reliable software experiences, accounting for workflows involving multiple steps, dependencies, permissions, configurations, and operational consequences. This is a hands-on senior individual contributor position spanning product thinking, user experience, interaction and visual design, and cross-functional collaboration. The designer will own work from understanding merchant needs and defining problems through prototyping, implementation, launch, and iteration. They will collaborate with product managers, engineers, researchers, Customer Success Managers, and operational stakeholders; contribute reusable patterns and to the design system; and help ensure merchant interfaces distinguish business configuration from regulated clinical and pharmacy operations. The role uses merchant feedback, usability research, product analytics, and implementation observations to improve existing experiences and identify new opportunities.

Requirements

5+ years of professional experience in product design, UX design, interaction design, or a closely related field.
Experience independently leading end-to-end product design projects.
A strong portfolio demonstrating complex SaaS or web application design work.
Experience designing administrative dashboards, business software, or workflow-heavy applications.
Advanced proficiency with Figma or comparable product design tools.
Strong understanding of user-centered design principles.
Experience creating wireframes, prototypes, and high-fidelity interface designs.
Strong visual design skills, including typography, spacing, layout, and hierarchy.
Understanding of interaction design and usability best practices.
Experience designing complex forms, tables, filters, and administrative workflows.
Strong understanding of information architecture and application navigation.
Experience designing responsive web applications.
Familiarity with accessibility standards and inclusive design principles.
Experience collaborating closely with product managers and software engineers.
Ability to translate business requirements into practical design solutions.
Experience contributing to design systems and reusable UI components.
Familiarity with usability testing and user research methods.
Ability to incorporate research findings and customer feedback into design decisions.
Experience designing software for users who perform complex operational tasks.
Ability to communicate design rationale clearly to technical and nontechnical stakeholders.
Experience preparing detailed design specifications for engineering implementation.
Strong attention to detail and interface consistency.
Ability to balance usability, business requirements, and technical constraints.
Experience improving existing products based on user feedback and performance data.
Ability to independently manage multiple design priorities and deliver high-quality work.

Nice To Haves

Experience designing B2B SaaS platforms or merchant administration tools.
Familiarity with e-commerce platforms and online business operations.
Experience designing Shopify apps, merchant dashboards, or comparable commerce software.
Understanding of product catalog management and storefront configuration.
Experience designing subscription management or recurring billing interfaces.
Familiarity with payment processing and commerce workflows.
Experience designing no-code or low-code configuration tools.
Understanding of multi-tenant SaaS architecture and configurable merchant experiences.
Experience designing role-based permissions and administrative access controls.
Familiarity with workflow automation and business process management tools.
Experience designing analytics dashboards and operational reporting interfaces.
Understanding of complex data tables, filtering, and bulk management patterns.
Experience with design systems used across multiple applications.
Familiarity with telehealth, healthcare administration, or pharmacy operations software.
Understanding of HIPAA and healthcare-related privacy considerations.
Experience designing white-label software platforms.
Familiarity with React or modern frontend development concepts.
Experience collaborating with Customer Success or implementation teams.
Experience designing AI-assisted merchant tools or operational copilots.
Familiarity with AI-assisted design or development workflows.

Responsibilities

Lead end-to-end product design for merchant-facing applications across Bask Health, independently owning complex initiatives from discovery through launch and ongoing improvement.
Design merchant dashboards, administrative interfaces, storefront configuration workflows, product catalog experiences, subscription and recurring commerce interfaces, and business settings.
Design merchant-facing pricing and billing configuration within approved platform capabilities.
Create interfaces that help merchants understand business and platform configuration status.
Improve navigation and information architecture across complex administrative applications.
Develop user flows, wireframes, high-fidelity mockups, and interactive prototypes.
Simplify multi-step merchant configuration and setup processes.
Design data-heavy application components such as tables, filters, forms, and bulk actions.
Improve error messages, validation states, recovery workflows, and confirmation patterns for sensitive or consequential administrative changes.
Collaborate with product managers to define merchant problems, requirements, and design objectives.
Work closely with frontend engineers to ensure designs are implemented accurately.
Partner with researchers and customer-facing teams to understand merchant behaviors and pain points.
Conduct or participate in usability testing for merchant-facing features.
Use product analytics and merchant feedback to evaluate design effectiveness and improve experiences.
Design responsive interfaces for different screen sizes and working environments, applying accessibility principles to administrative tools and business workflows.
Contribute reusable components and patterns to Bask Health's design system and maintain consistency across merchant-facing applications and configuration tools.
Create detailed design specifications and implementation documentation.
Participate in product discovery, planning, and technical architecture discussions.
Present design concepts, explain tradeoffs, incorporate stakeholder feedback, and review implemented features for design quality.