Content Designer, Merchant Platform

Bask Health

2d

About The Position

Bask Health is seeking a hands-on Content Designer to create clear, intuitive, and consistent content for its merchant-facing software. Bask Health’s platform helps entrepreneurs, doctors, and healthcare businesses launch and manage direct-to-consumer telehealth businesses, bringing together storefront management, patient questionnaires, clinical workflows, pharmacy operations, and commerce capabilities.

The role combines UX writing, content design, information architecture, and cross-functional collaboration. The Content Designer will shape the language and information structures merchants encounter when setting up accounts, configuring storefronts, managing products, navigating dashboards, and completing administrative tasks. A key focus is merchant onboarding and configuration, serving both first-time telehealth business owners and experienced operators.

The position works closely with product designers, product managers, engineers, Customer Success, support teams, and UX researchers. The designer will use merchant feedback, usability research, and available product data to improve comprehension, task completion, and the overall experience. Content must accurately explain product behavior and distinguish merchant configuration responsibilities from clinical or pharmacy processes. The role also contributes to consistent terminology, reusable content patterns, content guidelines, and the design system, and owns assigned projects from discovery through launch and iteration.

Requirements

• At least 3 years of professional experience in content design, UX writing, product writing, or a closely related field.
• A portfolio or work samples demonstrating content design for digital products.
• Strong writing, editing, and information organization skills.
• Experience designing content for web applications or SaaS products.
• Understanding of user-centered content design principles and the ability to simplify complex product functionality into clear, actionable language.
• Experience writing onboarding instructions, helper text, tooltips, and error messages.
• Familiarity with administrative interfaces and multi-step workflows.
• Understanding of information architecture and content hierarchy.
• Experience developing consistent interface terminology and accurately explaining settings, permissions, and configuration options.
• Familiarity with plain-language writing principles and understanding of accessibility and inclusive content practices.
• Experience collaborating closely with product designers and working effectively with product managers and engineers.
• Familiarity with Figma or comparable collaborative design tools.
• Experience reviewing product interfaces and identifying content usability issues.
• Familiarity with usability testing and user research, and ability to incorporate customer feedback into content improvements.
• Experience contributing to content guidelines or design systems.
• Strong attention to detail and accuracy, and ability to communicate content recommendations clearly.
• Experience working in cross-functional product development teams.
• Strong organizational skills and ability to manage multiple assignments.
• Ability to independently deliver high-quality content design work.

Nice To Haves

• Experience designing content for B2B SaaS platforms.
• Familiarity with merchant-facing software and business management tools.
• Experience working on e-commerce or direct-to-consumer platforms.
• Understanding of Shopify or comparable merchant ecosystems.
• Experience writing content for merchant onboarding and business setup.
• Familiarity with storefront configuration and product catalog management.
• Understanding of subscription management and recurring commerce workflows.
• Experience designing content for dashboards and reporting interfaces.
• Familiarity with billing, payment settings, and transaction-related workflows.
• Experience writing for complex administrative tools.
• Understanding of white-label or multi-tenant SaaS platforms.
• Background in healthcare technology or telehealth software.
• Familiarity with healthcare-related operational workflows.
• Experience collaborating with Customer Success or implementation teams.
• Experience developing reusable terminology libraries.
• Familiarity with structured content and localization considerations.
• Understanding of WCAG accessibility guidelines.
• Experience using product analytics to identify content improvement opportunities.
• Familiarity with AI-assisted product interfaces and responsible AI messaging.
• Experience working in fast-moving, cross-functional product teams.

Responsibilities

• Design clear, consistent UX content across Bask Health’s merchant-facing software.
• Write interface copy for merchant onboarding, account setup, storefront creation and configuration, product catalog and product management, dashboards, settings, administrative interfaces, and subscription and commerce management.
• Develop navigation labels, section headings, interface terminology, helper text, tooltips, and contextual guidance for complex settings.
• Create actionable error messages, validation instructions, confirmations, warnings, empty states, and system messages that explain next steps and the effects of merchant actions.
• Help merchants understand dependencies between configuration steps and improve multi-step setup and administrative workflows.
• Collaborate with product designers on information architecture, content hierarchy, interface layouts, interaction patterns, and workflow structures.
• Work with product managers to define merchant content requirements and understand merchant needs, business requirements, and product functionality.
• Partner with engineers to ensure interface language accurately reflects product behavior, including conditional settings, validation rules, and dynamically generated messages.
• Review prototypes and implemented interfaces for clarity and consistency.
• Support content for configurable questionnaires and related merchant management tools, explaining workflow settings without unsupported clinical or operational claims.
• Work with Customer Success and support teams to identify recurring merchant questions, confusing terminology, and opportunities to reduce friction with in-product guidance.
• Incorporate merchant feedback and partner with UX researchers to evaluate comprehension and task completion.
• Apply plain-language, accessibility, and inclusive content principles to business software interfaces.
• Develop reusable content patterns, maintain consistent terminology across the platform, and contribute to content guidelines and the design system.
• Document content decisions and implementation requirements.
• Own assigned merchant content design projects from discovery through launch and iteration.
• Use merchant feedback, usability research, and available product data to identify content improvement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed