Principal Visual Designer, Merchant

DoorDash USA•Seattle, WA

2d•$208,800 - $307,000•Hybrid

About The Position

DoorDash is building DashOS, an operating system for restaurants that connects delivery, in-store dining, reservations, and loyalty across software, kiosk and POS hardware, and agentic experiences. The Principal Visual Designer will set the look, feel, and identity of DoorDash’s merchant products, establishing a recognizable visual identity across every surface, including hardware. The role centers on visual craft and hands-on delivery: prototyping and using AI tools such as Cursor and Claude to generate and refine UI, then bringing ideas to production with high fidelity. The designer will define the visual foundation of the design system—including tokens, components, usage guidance, and examples—so designers, engineers, and AI tools can produce consistent, on-brand interfaces. Engineering partners build and maintain the tooling; this role sets the rules and quality bar. The role reports to the Senior Director, Product Design for Merchant and is hybrid, with 1–2 days per week in a Design Hub.

Requirements

Portfolio demonstrating top-level visual craft and range across brands and styles.
Experience designing interfaces that defined or reshaped a product’s look and feel.
Ability to build designs using React, TypeScript, or similar technologies.
Experience using AI tools to explore design directions and refine UI.
Experience setting direction across a product area and earning adoption through the quality of the work.
Experience designing complex, information-dense products, such as point-of-sale, fintech, marketplaces, or platform products.
Experience shipping work with product and engineering partners, including constructively challenging them.

Nice To Haves

Experience designing for devices or contexts without an established design paradigm and building the visual system from scratch.

Responsibilities

Set the visual direction for merchant products across DashOS and align multiple teams around a shared vision.
Design and ship high-craft interfaces that make complex, data-dense workflows easy to understand in busy restaurant environments.
Define and maintain the visual foundation of the design system, including tokens, components, usage rules, and examples.
Review AI-generated UI against the design quality bar, document examples of good work, and improve the system based on how teams use it.
Create visual systems for new surfaces, including points-of-sale, handheld devices, and agentic experiences.
Use prototypes and shipped products to influence partners, and keep prototypes production-ready.
Mentor senior designers, help recruit strong hires, and help teammates sharpen their design judgment.