Principal Visual Designer, Merchant
About The Position
DoorDash is building DashOS, a platform connecting restaurant delivery, in-store dining, reservations, and loyalty across software, kiosk and POS hardware, and agentic experiences. The Principal Visual Designer will set the look, feel, and identity of DoorDash’s merchant products, defining visual direction for DashOS across product surfaces, including hardware. The role focuses on making existing products more appealing and usable for merchants, especially in busy, information-dense environments. Visual craft is central to the role, and the designer will personally prototype and ship high-fidelity work. They will use AI tools such as Cursor and Claude to generate and refine UI, and define the visual foundation of the design system—including tokens, components, usage guidance, and examples—so designers, engineers, and AI tools can create consistent, on-brand UI. Engineering partners maintain the tooling, while this role sets its visual rules and quality bar. The role reports to the Senior Director, Product Design for Merchant and is hybrid, with 1–2 days per week in a Design Hub. The successful candidate’s starting pay is based on job-related factors and work location. The national base pay range, including Illinois and Colorado, is $208,800–$307,000 USD, with opportunities for equity grants.
Requirements
- A portfolio demonstrating top-level visual craft, range across brands and styles, and experience defining or reshaping a product’s look and feel.
- Ability to build designed interfaces using React, TypeScript, or similar technologies.
- Experience using AI tools to explore design directions and refine UI.
- Experience setting direction across a product area and earning adoption through the quality of the work.
- Experience creating visual systems that help multiple designers work faster and more consistently.
- Experience with complex, information-dense products such as point-of-sale, fintech, marketplaces, or platform products.
- Experience shipping products with product and engineering partners, including constructively pushing back.
Nice To Haves
- Experience designing for devices or contexts without an established design paradigm and building the visual system from scratch.
Responsibilities
- Set visual direction for merchant products across DashOS and align multiple teams around a shared vision.
- Create high-craft interfaces that make complex, data-dense workflows easy to understand at a glance in restaurant settings.
- Define the visual foundation of the design system, including tokens, components, usage rules, and examples for people and AI tools.
- Review generated UI against the established quality bar, document examples of good work, and improve the system based on team usage.
- Create visual systems for new surfaces, including points of sale, handhelds, and agentic experiences.
- Build production-ready prototypes and use prototypes and shipped products to influence partners.
- Mentor senior designers, help recruit strong candidates, and support the team in sharpening its design judgment.
- Personally prototype and ship visual design work, using AI tools to generate and refine UI.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Flexible paid time off/vacation for salaried roles
- 80 hours of paid sick time per year for salaried roles
- Vacation accrual for hourly roles
- Paid sick time accrual for hourly roles
- Equity grant opportunities
- Premium healthcare
- Wellness expense reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
