Principal Visual Designer - Studio Central

DoorDash•New York City, NY

5d•Hybrid

About The Position

DoorDash is hiring a Principal Visual Designer for Studio Central, a new Product Design team at the intersection of product, brand, and innovation. Studio Central is a global team within DoorDash’s Product Design organization, supporting DoorDash, Wolt, Deliveroo, and 7Rooms. The team shapes how brand appears in product experiences and partners closely with Marketing and Product teams to create cohesive, high-quality work and define design foundations, vision, and future direction across its portfolio. Its work spans major brand moments, merchandising, and the systems that connect them. The Principal Visual Designer will help establish the team’s standards and working practices, setting creative principles, visual systems, and craft expectations for other designers. The role calls for senior creative judgment and a build-first approach: moving quickly from idea to shipped product while maintaining exceptional craft. The designer will help ensure brand identity remains cohesive across campaigns, brands, and apps, and will create systems that support consistent, high-quality product launches and in-product campaigns. The position works in a hybrid model, with 1–2 days at a Design Hub and the remaining time working from home. Compensation includes a localized base salary and opportunities for equity grants. The national base pay range for this position within the United States, including Illinois and Colorado, is $208,800–$307,000 USD.

Requirements

A portfolio demonstrating the ability to design and build high-quality creative work for both B2B and consumer brands.
Experience solving design challenges of varying sizes.
Background in high-growth consumer technology, complex marketplace products, or platform/infrastructure teams, including building tools and systems adopted beyond one’s own team.
Prior experience in product design, brand design, marketing, or creative teams, with shipped brand refreshes, brand guidelines, or comparable systemic work.
Experience bridging marketing and product by creating visual languages that work across app, digital, print, and campaigns while maintaining craft and consistency.
Experience art directing designers, agencies, and multidisciplinary teams, and shipping brand guidelines adopted at scale.
Exceptional craft in brand identity, digital experience, or communication design, and the creative conviction to keep raising the bar.

Responsibilities

Set design vision and strategy across four internal brands, partnering with Marketing, Creative, and Product Design leadership to protect brand integrity, quality, and delight.
Build design systems, component libraries, and AI-powered tools, and drive adoption through documentation, hands-on onboarding, and iteration based on team use.
Set and maintain the craft standard for brand work from early concept through shipped execution, across teams that do not report to the role.
Provide creative and technical direction to visual and motion designers through hands-on review and art direction.
Maintain high standards for design and code, ship production-ready assets, and help colleagues make sound decisions about what to build, why, and when it is ready.
Codify emerging brand standards into documented systems and shared language that teams can continue to use.
Help maintain cohesive brand identity across campaigns, brands, apps, and other touchpoints.