Principal Visual Designer - Studio Central

DoorDash USA•Seattle, WA

9h•$208,800 - $307,000•Hybrid

About The Position

DoorDash is hiring a Principal Visual Designer for Studio Central, a new Product Design team at the intersection of product, brand, and innovation. Studio Central is a global team within DoorDash's Product Design organization supporting DoorDash, Wolt, Deliveroo, and 7Rooms. The team shapes how brand appears in product experiences, partnering with Marketing and Product teams on cohesive, high-quality work, major brand moments, merchandising, and the systems that connect them. The Principal Visual Designer will help establish the team's creative principles, visual systems, craft standards, and shared definition of quality. The role's primary impact is setting vision and systems that designers across Studio Central can build on, ensuring brand identity remains cohesive across campaigns, brands, and apps. The role also supports revenue by helping product launches and in-product campaigns succeed through a high-craft, cohesive brand story. The role is suited to a build-first designer who can move quickly from idea to shipped product while setting a high bar for craft and judgment. The designer will create production-ready assets, build design systems and AI-powered tooling, document and codify emerging brand standards, and provide hands-on creative and technical direction to designers and multidisciplinary partners. The position follows a hybrid model, with 1–2 days working from one of the Design Hubs and the rest from home.

Requirements

A portfolio demonstrating the ability to design and build high-quality creative for both B2B and consumer brands, and to solve design challenges of any size.
Experience in product design, brand design, marketing, or creative teams, including shipping brand refreshes, brand guidelines, or comparable systemic work.
Experience bridging marketing and product by building visual languages that work across apps, digital, print, and campaigns while maintaining craft and consistency.
Experience art directing designers, agencies, and multidisciplinary teams, and shipping brand guidelines that organizations and partners adopt at scale.
A body of work demonstrating exceptional craft in brand identity, digital experience, or communication design, along with creative conviction to raise standards.

Nice To Haves

Background in high-growth consumer technology, complex marketplace products, or platform/infrastructure teams.
Experience building tools and systems that have been adopted well beyond one's own team.

Responsibilities

Set design vision and strategy across DoorDash, Wolt, Deliveroo, and 7Rooms, partnering with Marketing, Creative, and Product Design leadership to protect brand integrity, quality, and delight.
Build design systems, component libraries, and AI-powered tooling, and drive adoption through documentation, hands-on onboarding, and iteration based on team use.
Set and uphold the craft bar for brand work from early concept through shipped execution, across teams that do not report to the role.
Provide creative and technical direction to visual and motion designers through hands-on review and art direction.
Maintain a high standard for design and code and ship production-ready assets.
Help colleagues sharpen their judgment about what to build, why to build it, and when it is ready.
Codify emerging brand standards into documented systems and shared language that teams can continue to use.