Content Designer

Bask Health

About The Position

Bask Health is seeking a hands-on Content Designer to create clear, intuitive, and consistent content across its software platform for direct-to-consumer telehealth businesses. The role combines UX writing, content design, information architecture, and collaboration with product and engineering teams. The Content Designer will work throughout product development, from understanding user needs and defining content requirements to writing, testing, and improving content in production. The work spans merchant dashboards, patient onboarding, questionnaires, account settings, checkout, and operational workflows. The Content Designer will help users understand available actions, required information, and what happens next by writing and improving interface language, including navigation labels, buttons, instructions, helper text, error messages, confirmations, empty states, and notifications. The role also supports information architecture, terminology consistency, reusable content patterns, and writing guidelines across the platform. The Content Designer will collaborate with product designers, product managers, engineers, researchers, and operational stakeholders. For content involving clinical, pharmacy, or regulated workflows, they will work with appropriate subject matter experts to ensure language reflects approved processes and does not create misleading expectations. Usability research, product feedback, and available performance data will inform ongoing content improvements. The role owns assigned content design projects from initial requirements through implementation and iteration.

Requirements

  • At least 3 years of professional experience in content design, UX writing, product content strategy, or a closely related field.
  • Portfolio or work samples demonstrating content design for digital products.
  • Strong writing, editing, and information organization skills.
  • Understanding of user-centered content design principles.
  • Experience writing interface content for web or mobile applications.
  • Ability to simplify complex information into clear, actionable language.
  • Experience creating labels, instructions, helper text, error messages, and confirmation copy.
  • Understanding of information architecture and content hierarchy.
  • Familiarity with plain-language writing principles.
  • Experience collaborating with product designers and product managers.
  • Ability to work effectively with engineers during product implementation.
  • Familiarity with Figma or comparable collaborative design tools.
  • Understanding of accessibility and inclusive content practices.
  • Experience working with design systems or content guidelines.
  • Ability to maintain consistent terminology across multiple product experiences.
  • Familiarity with usability testing and user research methods.
  • Ability to incorporate user feedback into content improvements.
  • Experience reviewing interfaces and identifying content usability problems.
  • Strong attention to detail and accuracy.
  • Ability to explain content decisions and communicate recommendations clearly.
  • Experience working with cross-functional product teams.
  • Ability to balance user needs, product requirements, and technical constraints.
  • Strong organizational and project management skills.
  • Ability to independently manage assigned content design projects.
  • Interest in improving how people understand and interact with software.

Nice To Haves

  • Experience designing content for SaaS platforms.
  • Familiarity with B2B software and merchant-facing applications.
  • Experience writing for e-commerce or direct-to-consumer products.
  • Background in healthcare, telehealth, or patient-facing digital experiences.
  • Experience writing content for onboarding and multi-step questionnaires.
  • Familiarity with subscription management or checkout workflows.
  • Understanding of healthcare-related privacy and accessibility considerations.
  • Experience contributing to content design systems or terminology libraries.
  • Familiarity with white-label or multi-tenant SaaS platforms.
  • Experience writing for configurable workflows and administrative tools.
  • Understanding of localization and internationalization considerations.
  • Familiarity with WCAG accessibility guidelines.
  • Experience collaborating with UX researchers on comprehension testing.
  • Experience using product analytics to evaluate content effectiveness.
  • Familiarity with content management systems or structured content models.
  • Experience developing voice and tone guidelines for digital products.
  • Experience designing content for AI-powered interfaces or assistants.
  • Understanding of responsible AI communication and clear user expectations.
  • Familiarity with React or modern frontend development concepts.
  • Experience working in fast-moving, cross-functional product teams.

Responsibilities

  • Create clear, concise, user-friendly content across Bask Health's digital products.
  • Write interface copy for merchant-facing, patient-facing, and internal platform experiences, including labels, instructions, helper text, errors, confirmations, empty states, loading messages, and notifications.
  • Design content for onboarding, account setup, questionnaires, checkout, dashboards, settings, administrative tools, and multi-step workflows.
  • Improve error messages and recovery instructions so users can understand and resolve problems.
  • Help users understand product features, available actions, and next steps.
  • Review existing interfaces and user journeys to identify confusing or inconsistent terminology and content usability problems.
  • Collaborate with product designers to improve the usability and presentation of complex interfaces.
  • Work with product managers to understand product requirements and user needs.
  • Support information architecture improvements and content organization.
  • Develop reusable content patterns and contribute to content guidelines, design systems, terminology standards, and writing patterns.
  • Maintain consistent terminology across platform areas and configurable merchant experiences.
  • Collaborate with engineers to ensure content is implemented correctly.
  • Participate in product discovery, design discussions, prototype reviews, and design reviews; provide content recommendations and feedback.
  • Work with UX researchers to evaluate content comprehension and usability, and use research findings and user feedback to improve interface language.
  • Apply accessibility, inclusive content, and plain-language principles.
  • Collaborate with clinical and pharmacy stakeholders when specialized terminology requires review.
  • Document content decisions, terminology guidelines, and reusable writing patterns.
  • Own assigned content design projects from initial requirements through implementation and iteration.
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