Product Marketing Manager (Growth)

Housecall Pro

2d•$102,000 - $130,000•Remote

About The Position

The Product Marketing Manager, Growth owns the go-to-market strategy for Housecall Pro’s free trial, onboarding, and product activation experiences, helping new Pros become active, successful customers. The role shapes how Pros discover, experience, and adopt products—from website messaging through in-app guidance—and serves as a subject matter expert on in-product messaging and feature adoption. The manager partners with Product, Lifecycle Marketing, and Growth teams to improve the customer journey through customer insights, experimentation, and data-driven decision-making. Housecall Pro helps home service professionals streamline business operations and grow their businesses. This role supports that mission by identifying opportunities to improve activation, drive product adoption, and contribute to business growth. It is open to candidates in locations not specified in the posting and offers a stated salary range plus equity and benefits.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
At least 5 years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption.
Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives.
Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement.
Proficiency analyzing customer behavior, funnel performance, and cohort data using analytics tools such as Amplitude, SQL, or business intelligence tools.
Strong understanding of customer segmentation, market research, and product-led growth strategies.
Experience writing clear, compelling product messaging and in-app content for non-technical audiences.
Demonstrated ability to use AI tools to improve workflows, streamline execution, or enhance outputs.
Excellent communication and storytelling skills, including translating complex product capabilities into clear, customer-centric messaging.
Strong analytical and problem-solving skills, curiosity about customer behavior, and ability to identify improvement opportunities.
Ability to collaborate cross-functionally and influence decisions across Product, Marketing, and Growth teams.
Creative, experimental mindset and willingness to test approaches, learn from results, and continuously improve.
Strong organizational skills and ability to manage competing priorities in a fast-paced, evolving environment.
Proactive, ownership-driven approach to identifying challenges and delivering measurable business impact.
Exceptional breadth of interest demonstrated through self-initiated ventures or deep community involvement; interest in trying new things and a history of successfully pivoting or starting over in life and work.

Nice To Haves

Experience in small or medium-sized business (SMB) or vertical SaaS environments, particularly home services, construction, or field service.
Experience using in-app guidance or lifecycle marketing tools such as Amplitude Guides, Pendo, Appcues, or Iterable.

Responsibilities

Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro’s first completed job.
Develop product messaging and positioning that communicates value, differentiates offerings, and drives adoption.
Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences.
Guide when and how new features are introduced through in-app guides, surveys, banners, and checklists, and establish best practices for cross-functional teams.
Lead change management and communications for platform-wide updates, including navigation changes and mobile redesigns.
Partner with Product, Lifecycle Marketing, and Growth teams to align go-to-market initiatives, onboarding experiments, and messaging with customer needs.
Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements to activation and adoption.
Conduct customer research with new Pros and those who churn early to inform messaging, product experiences, and roadmap recommendations.
Monitor and report on product marketing initiative effectiveness, using performance data and customer feedback to refine strategies and improve business outcomes.