Growth Product Marketing Manager
About The Position
The Growth Product Marketing Manager will own growth marketing strategy and execution for ChatGPT’s consumer paid plans, partnering closely with Growth Product and teams across Marketing. The role turns customer insight into experiments and campaigns and focuses on pricing, packaging, and monetization. The manager owns growth and revenue goals spanning conversion, activation, engagement, retention, and upgrades. The role leads product marketing for pricing and packaging, including research-informed tiers, features, offers, launches, and customer communications. It defines paid-plan positioning and value propositions using customer research, behavioral data, and competitive insight. It also translates product capabilities into subscription and upgrade opportunities through hands-on work across in-product experiences, pricing pages, email, and push. Additional responsibilities include developing promotional and lifecycle programs and partnering with Data Science and Finance to measure incremental growth and revenue impact. The position is based in San Francisco, California, with a hybrid schedule requiring in-office work Monday through Wednesday.
Requirements
- 10+ years of experience in product marketing, growth, or monetization, including substantial experience with subscriptions.
- Deep experience in pricing and packaging, from research and recommendations through launch, with measurable business impact.
- Experience leading product marketing for subscriptions, with direct ownership of revenue and growth goals across paid conversion, activation, retention, and upgrades.
- Fluency in funnels, cohort analysis, experimentation, and subscription economics.
- Clear positioning and strong writing, combined with hands-on delivery of briefs, messaging, and campaigns that make complex products easy to understand.
- Ability to set direction independently, align senior stakeholders, and unblock delivery across teams.
- Hands-on approach, responsiveness to evidence, and commitment to customer trust.
Responsibilities
- Lead product marketing for pricing and packaging, using research to inform tiers, features, and offers.
- Lead coordinated launches and customer communications for pricing and plan changes.
- Own positioning and value propositions for paid plans, using customer research, behavioral data, and competitive insight to define audiences, plan differentiation, and priority use cases.
- Turn new product capabilities into reasons to subscribe, engage, or upgrade.
- Drive hands-on execution across in-product experiences, pricing pages, email, and push by writing briefs and copy and coordinating channel owners.
- Develop and test promotions and growth campaigns that drive paid conversion and upgrades, owning audience strategy, messaging, and measurement.
- Build lifecycle programs that improve onboarding, feature adoption, engagement, retention, and winback.
- Partner with Data Science and Finance to measure incremental growth and revenue impact, and use results to scale, improve, or stop programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
