Product Marketing Manager
About The Position
At Staritas, the Product Marketing Manager develops and executes product marketing strategies to drive awareness, adoption, and growth across the product portfolio. The role partners with Product, Sales, Marketing, and Client Success teams to position products, support launches, create customer-focused messaging, and strengthen market presence. The position develops product positioning, messaging, and value propositions; leads go-to-market planning and execution; conducts market, customer, and competitive research; creates sales enablement materials and product-focused content; and supports customer adoption, engagement, and revenue growth. It also assists with launch communications, monitors performance and recommends improvements based on feedback and market insights, and represents the organization at industry events, conferences, and customer meetings as needed. The role is primarily remote, with travel of up to 20% based on business needs. Employees are expected to attend occasional gatherings lasting up to one week, with ample notice. The work involves extended periods at a desk or workstation, operating standard office equipment, and occasionally moving around a workspace to access materials.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field, or an equivalent combination of education and experience.
- 5+ years of product marketing, product management, healthcare marketing, or related experience.
- Demonstrated history of building tooling for go-to-market.
- Demonstrated experience with hands-on application usage of AI tools such as Claude, Copilot, or Lovable.
- Experience launching and marketing software or technology-based products.
- Strong communication, presentation, and stakeholder management skills.
- Ability to translate complex concepts into clear and compelling customer messaging.
- Proficiency with Microsoft Office 365.
- Experience with CRM, marketing automation, analytics, and collaboration tools such as Salesforce, HubSpot, Power BI, Jira, or similar platforms.
- Advanced Microsoft PowerPoint presentation-building skills.
Nice To Haves
- Experience in healthcare technology, healthcare supply chain, analytics, or SaaS environments.
- Experience supporting enterprise software solutions.
- Knowledge of healthcare operations, procurement, or value analysis processes.
Responsibilities
- Develop and maintain product positioning, messaging, and value propositions.
- Lead go-to-market planning and execution for new products, enhancements, and releases.
- Conduct market, customer, and competitive research to identify opportunities and support product strategy.
- Create sales enablement materials, including presentations, battle cards, solution briefs, and case studies.
- Partner with cross-functional teams to support product adoption, customer engagement, and revenue growth.
- Develop product-focused content, including webinars, presentations, customer success stories, and thought leadership materials.
- Assist with product launch communications and customer-facing marketing initiatives.
- Monitor product marketing performance and recommend improvements based on customer feedback and market insights.
- Represent the organization at industry events, conferences, and customer meetings as needed.
- Perform other related duties as assigned.
Benefits
- Competitive salary and performance bonus program.
- Comprehensive benefits package including a 401(k) match.
- 19 days of PTO per year and 10 holidays per year.
- Medical, dental, and vision coverage.
- Retirement savings plans with company contributions.
- Paid time off and company holidays.
- Paid parental and family leave.
- Employee assistance and wellness resources.
- Life and disability insurance.
- Professional development opportunities.
- Flexible work arrangements.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
