Product Marketing Manager

Linxup

23d

About The Position

The Product Marketing Manager owns how Linxup goes to market. The role turns new products and features into successful launches, equips sellers and support representatives to explain the company’s value in customer-focused language, and helps Linxup stay competitive. The position is part of Marketing and works daily with Product, Sales, and Customer Success.

Requirements

At least 5 years of experience in product marketing, preferably in B2B SaaS.
A track record of planning and running end-to-end launches with demonstrable results.
Experience building sales enablement materials that sales representatives use.
Strong project management skills, including coordinating cross-functional work and meeting deadlines.
Excellent collaboration, writing, and presentation skills, with the ability to make complex products simple and persuasive.
Experience using data and customer research to inform decisions.
Comfort using AI tools for research, writing, and working more efficiently.

Nice To Haves

Experience with SMB buyers, telematics, IoT, fleet, or field service software.
Experience with competitive programs and win/loss analysis.
Familiarity with Salesforce and product analytics tools.

Responsibilities

Lead go-to-market launches for new products and features, from tiering and readiness through sales, customer, and market rollout; measure results and improve future launches.
Deliver product updates, training, and sales tools—including pitch decks, battle cards, talk tracks, demo stories, and FAQs—to help the team understand Linxup’s solutions and why customers buy them.
Track competitors, win/loss patterns, and market shifts; provide regular reporting and clear recommendations.
Develop and evolve positioning, messaging, and the company narrative, maintaining consistency across the website, campaigns, sales, and product.
Speak with customers and prospects and bring customer insights back to Product and Marketing.
Perform other duties as assigned.