Product Marketing Manager - Payments

Plaid•San Francisco, CA

1d•$160,800 - $200,400

About The Position

Plaid is seeking a Product Marketing Manager for Payments to help bring their vision for bank payments to life. The goal is to make Plaid the preferred payment method for Billers, Fintechs, and Financial Institutions by leveraging Plaid’s network for coverage, intelligence, and conversion to deliver seamless, secure, and intelligent payment experiences. This role is crucial for accelerating adoption, scaling product impact, and transforming how money moves within the financial ecosystem. Product Marketing at Plaid is integral to the entire product lifecycle, from shaping product strategies and defining target audiences to ensuring successful product launches and market adoption. The team collaborates closely with Product, Sales, and Marketing to create compelling narratives, influence product direction based on customer feedback, and drive go-to-market strategies aligned with business goals and customer needs.

Requirements

6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
Proven success in launching new solutions and driving market adoption
Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales

Nice To Haves

Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have

Responsibilities

Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions.
Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.).
Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.