Product Marketing Manager (HCP)

Unither Pharmaceuticals•RTP, NC, NC

20h•Onsite

About The Position

United Therapeutics (Nasdaq: UTHR) is a public benefit corporation dedicated to developing novel pharmaceutical therapies and technologies to improve patient outcomes. The company focuses on rare and deadly diseases, with existing FDA-approved therapies for pulmonary arterial hypertension (PAH), pulmonary hypertension associated with interstitial lung disease (PH-ILD), and neuroblastoma. United Therapeutics is also developing manufactured organs to address the organ transplant shortage. This role is for a Product Manager who will play a hands-on role in bringing impactful HCP marketing programs to life. The position involves contributing to brand strategy, executing tactical plans, and collaborating with cross-functional partners. The Product Manager will manage marketing tactics end-to-end, develop agency and internal relationships, and translate insights into programs that effectively reach healthcare professionals. The company is hiring two distinct Product Marketing Managers (HCP) for new products/indications: one for the Ralinepag marketing team and another for the Tyvaso IPF marketing team.

Requirements

5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree OR 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree OR 1+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree
Self-motivated, able to work independently and prioritize tasks.
Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task.
Seek to develop collaborative relationships with internal and external partners.
Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word).

Nice To Haves

Master’s Degree in a relevant discipline
Doctor of Pharmacy (PharmD)
3+ years of experience in pharmaceutical, biotech, or medical device sales

Responsibilities

Communicate strategies and execute tactics to achieve brand goals for commercialized products with little oversight and guidance.
Work independently to manage marketing tactics for assigned product(s).
Lead tactical efforts through conception, development, review, production, and dissemination.
Work collaboratively with agency and internal partners to deliver assigned tactics.
Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead.
Develop and execute omni-channel HCP campaigns across all marketing channels, ensuring alignment with overall brand objectives.
Manage selected HCP-facing tactics, to include visual aids, leave behinds, product website, email programs, and media; partner with the center of excellence for deployment and ongoing reporting of HCP tactics.
Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives.
Manage individual project budgets and timelines and recommend increase/decrease in budgeted tactics.
Assist with market research initiatives to learn insights for the brand.
In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices.
Engage in field sales communications and attend field ride-alongs in order to understand the audience and resource utilization.
Demonstrate command of disease state, product portfolio, competitors, and payer landscape.
Communicate effectively with all stakeholders to ensure consistent alignment on all projects.
Perform other duties as assigned.