HCP Marketing Manager I/II - Dermatology
About The Position
The HCP Marketing Manager will use insights and the HCP journey to develop stakeholder-specific messaging and materials across multiple channels in support of two upcoming Hidradenitis Suppurativa (HS) launches. The role supports launch planning, strategy, and go-to-market execution for HCP promotion, coordinating with internal and external stakeholders to enable an integrated launch. Collaboration across functional teams and the Immunology franchise is important to implementing HS launch tactics successfully. The hiring level will be commensurate with experience, and responsibilities may shift based on business needs.
Requirements
- Bachelor's degree.
- Pharmaceutical marketing experience.
- Experience working in a dynamic and fast-paced environment.
- Proven ability to work cross-functionally and within a highly matrixed environment.
- Demonstrated critical-thinking and problem-solving skills.
- Strong planning and organization skills, attention to detail, execution, and follow-through.
- Excellent oral, written, and presentation communication skills and interpersonal skills.
Nice To Haves
- Professional (HCP) marketing experience.
Responsibilities
- Contribute to marketing plan deliverables and tasks, go-to-market strategy, and tactical planning for two HS launches.
- Develop stakeholder-specific HCP messaging and execute personal promotion tactics with agency and MRL partners, including the ISA, playbook, iRep, and print materials.
- Support development and execution of the HCP NPP strategy across the HCP website, social media, digital media, CRM/email, and search.
- Use customer insights and performance data to optimize engagement and deliver an integrated HCP experience in support of launch objectives.
- Analyze and execute marketing activities to establish and grow franchise market position in HS.
- Monitor market dynamics, competitive trends, and the HCP treatment landscape, and apply those insights to franchise and business plans.
- Make proposals and recommendations based on business direction, market dynamics, and data.
- Partner with marketing and cross-functional stakeholders to execute go-to-market plans and support P2P programs, advisory boards, congresses, and advocacy efforts.
- Support tactical budget management and work with Finance and brand partners to maintain oversight throughout the year.
- Oversee sales force execution through clear, concise communication and impactful training initiatives.
- Partner with the sales force and sales training to develop comprehensive and effective launch tools.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
