Recruitment Data Policies HCP Marketing Lead - Dermatology

UCB • Atlanta, GA

1d • Hybrid

About The Position

The HCP Marketing Lead is responsible for developing and implementing marketing plans to build brand awareness, engage customers, and increase sales for products in Hidradenitis Suppurativa (HS) within the Dermatology marketplace. The role focuses on dermatologists, nurse practitioners, physician assistants, and the broader office teams supporting patients who need biologic medications. It combines strategic, creative, and analytical work in a highly cross-functional environment, partnering with HCP Marketing, Sales Leadership, Medical Affairs, Learning & Development, Patient Marketing, and Ecosystem teams.

The role contributes to brand strategy and tactical planning, develops the product value proposition, turns healthcare-provider insights into actionable programs, and creates promotional resources and activities. It collaborates with internal teams and agency partners to ensure that marketing initiatives are aligned with brand strategy, compliant, effective, and within budget. The position is described as hybrid/remote; UCB’s general hybrid-first approach states that employees spend 40% of their time in the office unless the role description specifies otherwise. Overnight travel of approximately 25–30% is required, including weekends as needed.

Requirements

• Bachelor’s degree.
• At least 5 years of progressive pharmaceutical marketing or marketing industry experience.
• Strong project-management skills and ability to prioritize and execute complex initiatives.
• Thorough understanding of pharmaceutical regulations and compliance guidelines.
• Ability to deliver presentations to groups of all sizes.
• Excellent written and verbal communication skills.

Nice To Haves

• Advanced degree, such as an MBA, PhD, PharmD, or equivalent.
• At least 2 years of pharmaceutical or medical-device sales experience.
• Dermatology or biologic experience.
• Launch experience.
• Strong partnership, collaboration, influence, and negotiation skills.
• Ability to lead and work effectively across multiple functions, stakeholders, and partners.
• Evidence of proactively identifying issues and opportunities, making recommendations or taking action, and gaining stakeholder alignment to execute.

Responsibilities

• Contribute to strategic brand planning and cross-functional tactical plan development, adapting plans to market dynamics, providing insights, supporting media planning, evaluating personal and non-personal channels, and defining KPIs.
• Develop and evolve the core value proposition for HS products in Dermatology, incorporating clinical data, services, and access considerations.
• Identify opportunities and innovative approaches to increase market share in target markets.
• Use market research on healthcare-provider needs to develop actionable programs that support business growth.
• Represent the clinical perspective in Dermatology and ensure promotional materials deliver consistent clinical messages.
• Partner with the Dermatology Psoriasis team to align promotional messaging and execution.
• Partner with the Dermatology Thought Leadership team to align peer-to-peer programs with brand strategy, positioning, and messaging.
• Work with Training and Field Force organizations to develop execution strategies and initiatives that support marketing pull-through.
• Partner across UCB’s operational matrix to maintain strategic alignment and tactical efficiency across Global and US teams.
• Create and execute marketing resources and activities that communicate product value to healthcare professionals and patients.
• Develop and refine personal and non-personal promotional resources and messaging for the Dermatology Field Sales Team and other marketing efforts, in collaboration with internal stakeholders.
• Manage materials, projects, and resources through the internal review committee process.
• Manage brand agency partners in developing promotional materials and guide materials through review and approval to ensure initiatives remain on strategy.
• Help manage the marketing budget and collaborate with cross-functional colleagues to keep initiatives within budget guidance and on strategy.
• Track activities, inventory, and spending to keep project timelines and expenses within scope and budget.
• Travel overnight approximately 25–30%, including weekends as needed.

Benefits

• A caring and supportive culture where employees are included, respected, and given equal opportunities.
• Opportunities for growth and freedom to shape a career path.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior