Recruitment Data Policies Patient Marketing Lead HS

UCB•Atlanta, GA

1d•Hybrid

About The Position

The Patient Marketing Lead supporting Hidradenitis Suppurativa (HS) will develop the patient marketing strategy and lead execution for the BIMZELX HS indication. The role supports direct-to-consumer campaigns, patient ambassador programs, media strategy, planning, and measurement. It leads campaign workstreams, applies insights to patient education and engagement, and develops promotional materials for patient engagement and digital marketing initiatives through the review committee process. The position leads the agency of record and third-party vendors, works cross-functionally with HCP and Medical teams, and owns the patient ambassador and influencer strategy. It also manages the operating expense budget, communicates spend targets and reporting to leadership, and is accountable for compliant, high-quality execution. The role is hybrid, with 40% of time spent in the office unless otherwise specified.

Requirements

Bachelor of Science or Bachelor of Arts degree required.
At least 8 years of pharmaceutical or biotechnology marketing experience, with a track record of meeting and exceeding targets.
Strong speaking, writing, and budgeting skills, including the ability to present to groups of all sizes, sometimes on short notice.
Ability to influence across an internal matrix to drive change and gain stakeholder support.

Nice To Haves

MBA preferred.
Dermatology and/or biologic or specialty marketing experience strongly preferred.
Pre-launch, peri-launch, and launch experience preferred.
Experience developing national DTC/DTP campaigns from strategy through execution.
Experience working with internal stakeholders including Marketing, Legal, Market Access, Privacy, and Compliance.
Experience managing agencies of record to deliver tactical plans on time and on budget.
Experience working with patient ambassadors and/or influencers.

Responsibilities

Lead workstreams supporting overall patient campaign development and strategy.
Gather and leverage insights to develop and execute strategies for HS patient education and engagement.
Lead business strategy to support brand growth as the market changes.
Develop promotional materials for patient engagement and digital marketing initiatives, and manage content through the review committee process.
Lead the agency of record and key third-party vendors to deliver insight-based solutions.
Work cross-functionally with HCP and Medical teams to ensure continuity of execution across UCB.
Own the patient ambassador and influencer strategy and identification process to engage with the patient community.
Manage the operating expense budget and communicate spend targets and regular reporting to leadership.
Meet project requirements, pursue flawless execution, and challenge the business to think differently.
Adhere to compliant behavior and ethical decision-making practices and guidelines.