Recruitment Data Policies Marketing Lead, LGS

UCB•Atlanta, GA

17h•Hybrid

About The Position

UCB is seeking a strategic, collaborative, and execution-focused Marketing Lead for Lennox-Gastaut syndrome (LGS) to join its Epilepsy and Rare Syndromes marketing team in Atlanta, Georgia. Reporting to the Brand Lead, Rare Syndromes, this role leads the North America strategy for LGS and develops and executes integrated marketing strategies and tactics to drive adoption and sustained use of the product across rare developmental and epileptic encephalopathies. The primary focus is creating impactful engagement programs for healthcare professionals, including physicians and allied healthcare providers. The Marketing Lead collaborates with Sales, Sales Training, Medical, Regulatory, Finance, Thought Leader Liaisons, and other Epilepsy and Rare Syndromes marketing leads. The role also manages agency and vendor partners to deliver cohesive, targeted messaging, plans, programs, and tools in support of brand strategy. This position is based in Atlanta, Georgia, within UCB’s hybrid-first work approach. Unless otherwise stated or precluded by the role, employees spend 40% of their time in the office. The reasonably anticipated salary range is $148,000–$195,000 annually; the actual offer may vary based on internal equity, geographic region, job-related knowledge, skills, experience, and other factors.

Requirements

Bachelor’s degree.
Minimum of 8 years of healthcare or pharmaceutical experience.
Strong interpersonal, organizational, and communication skills.
Strong Microsoft application skills.

Nice To Haves

MBA or advanced degree with 6 or more years of pharmaceutical or biotech marketing experience, preferably within CNS, rare disease, or specialty therapies.
Experience with REMS programs, boxed-warning products, and/or healthcare professional marketing or sales.
Strong strategic and operational marketing capabilities, including project management, prioritization, and execution.
Demonstrated ability to independently develop strategy, translate insights into action, and drive execution.
Strong analytical skills and business acumen, with fact-based decision-making and the ability to anticipate future market needs.
Solid understanding of the U.S. healthcare landscape and ability to navigate complexity and ambiguity.

Responsibilities

Own LGS indication performance and lead the end-to-end healthcare professional engagement strategy.
Shape brand plans and align tactics with strategy and critical success factors.
Use research, analytics, field insights, and KPIs to optimize programs.
Partner with Sales and Sales Training to deliver high-impact selling tools.
Manage programs, budgets, agencies, vendors, accruals, and spend reporting.
Align cross-functional stakeholders around cohesive messaging, plans, and execution.