Product Marketing Lead - Topps Experience
About The Position
Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is seeking a Product Marketing Lead for Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for the area end to end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement. The work focuses on Tier A releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs. The role leads collector feedback and research, translates insights into roadmap input, partners with Product and Topps stakeholders on product positioning and go-to-market planning, and develops integrated launch plans and differentiated messaging. It also equips internal and seller-facing teams with playbooks and tracks launch performance to inform post-launch optimization.
Requirements
- At least 8 years of product marketing experience supporting consumer technology products.
- Demonstrated ownership of digital product launches and end-to-end go-to-market strategy.
- Ability to conduct qualitative research, including interviews, feedback loops, and journey mapping, and translate findings into personas, jobs-to-be-done, or roadmap input.
- Proven ability to build and lead integrated launch plans end to end, from positioning through cross-functional enablement and post-launch measurement.
- Strong cross-functional collaboration skills and ability to drive alignment across Product, Growth, Creative, and Commercial teams without direct authority.
- Exceptional written and verbal communication skills, including the ability to write insights memos and launch briefs.
- Ability to work autonomously while taking direction from leadership.
Nice To Haves
- Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce.
- Familiarity with trading cards, redemption programs, or licensed sports and entertainment products.
Responsibilities
- Lead collector feedback and research on redemption and checklist experiences, translating friction points into personas and jobs-to-be-done for the Topps on Collect roadmap.
- Champion the collector’s voice on Topps releases across Fanatics Collect & Live and redemptions, collaborating with Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early go-to-market planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and cross-functional roles.
- Develop clear, differentiated messaging for each Topps-branded moment on Fanatics Collect that remains consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance, including awareness, adoption, retention, and redemption completion rates, and optimize after launch.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
