Product Marketing Lead

Canals•New York, NY

1d•Remote

About The Position

Canals is hiring its first Product Marketing professional to build the product marketing function from the ground up and establish the company’s messaging. Canals has two products with strong market fit, a third in beta testing, and a roadmap of major new features and frequent customer-informed updates. The Product Marketing Lead will lead product and feature launches from market research through go-to-market strategy and execution, partnering with Engineering, Sales, Customer Success, Product, and Marketing to drive adoption and cross-sell. As the company’s needs grow, the role may also have the opportunity to build and lead a team of Product Marketing Managers.

Requirements

At least 5 years of experience in Product Marketing.
Excellent written and verbal communication skills, including the ability to distill complex concepts into digestible, relatable, and easy-to-understand writing.
Strong cross-functional collaboration skills and the ability to communicate effectively with Product, Sales, Customer Success, Support, and other teams.
Self-motivated and proactive, able to get things done without hand-holding.
Comfortable juggling multiple projects and shifting timelines.

Nice To Haves

Experience in a startup or fast-paced environment.

Responsibilities

Lead the product and feature launch process.
Plan and manage launch audiences, tactics, and timelines.
Develop messaging and positioning based on primary and secondary research.
Train and enable go-to-market teams on new products and features.
Develop supporting marketing materials, such as one-pagers and website pages.
Manage customer communications through marketing channels, such as email.
Coordinate cross-functional teams to execute launch tactics.
Create and maintain personas, product messaging, and positioning based on current market insights and learnings.
Translate messaging and positioning into marketing and sales assets, such as slide decks, campaign ads, and thought leadership.
Capture and organize competitive intelligence to support Sales and Marketing.
Track and measure adoption and effectiveness.
Influence the product roadmap based on market feedback.
Serve as a go-to resource for questions about product features and functionality.