Product Marketing Lead

Bizzabo•Chicago, IL

6h•$100,000 - $150,000

About The Position

Bizzabo is hiring a Product Marketing Lead to shape how the company and its Event Experience Operating System are understood by buyers, sales teams, analysts, and internal AI agents. The role owns positioning, messaging, product launches, competitive strategy, sales enablement, and analyst relations for the platform, including its agentic capabilities for organizers, attendees, and sponsors. It works across Product, Sales, Account Management, and Marketing and reports directly to the Co-founder and CMO. This is a hands-on lead role with broad responsibility and strong cross-functional partners, but no layers between the role and the work. The Product Marketing Lead will also maintain the messaging, product, and competitive knowledge used in Bizzabo’s Claude Skills and use AI to automate go-to-market workflows. Success includes improving competitive win rates, ensuring major releases have clear go-to-market stories and adoption plans, strengthening analyst and peer-review positioning, and keeping messaging current and trusted across the company.

Requirements

At least 5 years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers, including experience as the lead or sole product marketer.
An AI-native approach to work, with experience using AI agents—ideally Claude—to automate real go-to-market workflows and examples of what was built.
A track record of positioning complex platforms for business and technical buyers and winning against an entrenched incumbent.
Strong sales enablement instincts, including creating narratives and assets that are used by the field and checking whether they are used.
Hands-on analyst relations experience, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation.
Excellent writing skills and the ability to make complex topics simple without making them generic.
Comfort building without a large team, setting priorities independently, moving quickly, and delivering work.

Nice To Haves

Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in day-to-day work.
Experience in event technology, martech, or another platform sold to marketing teams.
Experience marketing agentic or AI-first products to enterprise buyers.
Experience with a three-sided value story involving organizers, attendees, and sponsors.
Fluency with Salesforce, HubSpot, and Gong, and comfort pulling data from them.

Responsibilities

Own positioning and messaging for the Event Experience OS, translating agentic capabilities into clear, provable value for enterprise event leaders and maintaining a consistent story across customer touchpoints.
Run product launches end to end, partnering with Product on product direction and owning the go-to-market narrative, pricing and packaging input, launch plan, field readiness, and customer communications.
Own competitive intelligence on legacy event management platforms and newer point solutions; create battlecards, landmine questions, and objection handling, and conduct win/loss analysis.
Build sales enablement materials including the pitch narrative, demo storylines, one-pagers, and RFP content; partner with Sales and Solutions leadership to train the team.
Lead day-to-day analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and presence on peer-review sites.
Work with Account Management to develop case studies, customer reference programs, and metrics that substantiate marketing claims.
Partner with Account Management to drive adoption of product releases through release communications, programs, and executive business review content.
Maintain the messaging, product, and competitive knowledge used by internal Claude Skills and automate go-to-market workflows with AI.