Product Marketing Lead - Topps Experience
About The Position
Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is seeking a Product Marketing Lead to own product marketing for Topps Experiences end to end. The role spans understanding collectors and influencing what gets built through planning and executing launches that drive awareness, adoption, and repeat engagement for Tier A releases such as Red Rookie Redemptions, the broader redemptions program, and Instant Packs. The role leads collector research and feedback, helps shape the Topps on Collect roadmap and value proposition, and develops integrated go-to-market plans and messaging for Topps releases and experiences. It also equips internal and seller-facing teams with launch materials and tracks performance after launch. The role reports to the Senior Director, Product Marketing.
Requirements
- 8+ years of product marketing experience supporting consumer technology products.
- Demonstrated ownership of digital product launches and end-to-end go-to-market strategy.
- Ability to conduct qualitative research, including interviews, feedback loops, and journey mapping, and translate findings into personas, jobs-to-be-done, or roadmap input.
- Proven ability to lead an integrated launch plan end to end, from positioning through cross-functional enablement and post-launch measurement.
- Strong cross-functional collaboration skills and ability to drive alignment across Product, Growth, Creative, and Commercial without direct authority.
- Exceptional written and verbal communication skills, including writing insights memos and launch briefs.
- Ability to work autonomously while taking direction from leadership.
Nice To Haves
- Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.
- Familiarity with trading cards, redemption programs, or licensed sports and entertainment products is a strong plus.
Responsibilities
- Lead collector feedback and research on redemption and checklist experiences, translating friction points into personas and jobs-to-be-done for the Topps on Collect roadmap.
- Represent the collector’s voice on Topps releases across Fanatics Collect & Live and redemptions, collaborating with Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early go-to-market planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with goals, timelines, and roles across Product, Topps.com, and Studio.
- Develop clear, differentiated messaging for Topps-branded moments on Fanatics Collect that remains consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance, including awareness, adoption, retention, and redemption completion rates, and optimize after launch.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
