Product Marketing Lead

Arcus•New York, NY

15h

About The Position

Arcus is seeking a hands-on senior Product Marketing Lead who is also an active trader and strong communicator. The role owns how Arcus explains product updates to users, turning engineering work into clear, accurate communications that traders understand and trust. Deliverables include blog posts, announcements, changelogs, documentation, product copy, and launch threads. The role also gathers and synthesizes trader feedback to inform product decisions and the roadmap. The Product Marketing Lead reports to the CBO and works daily with Product, Engineering, Growth, and Community. The role is responsible for communications strategy and approvals across launches, partner marketing, and rare market or product incidents, helping Arcus build trader trust with every release.

Requirements

At least 4 years of experience in product marketing, content, or communications at a crypto-native or trading product, or an equivalent record of shipping launches.
Active trading experience and the ability to explain funding rates, liquidations, and fee tiers precisely.
Experience working closely with engineers, reading changelogs or specifications, asking relevant questions, and translating technical information into clear, accurate language.
Ability to write clearly and quickly in both long and short formats.
A network of traders who respond and provide candid feedback.
Sound judgment about tone under pressure, including when to explain, stay quiet, or apologize.

Nice To Haves

Experience launching products at a perpetual DEX, prediction market, or trading venue.
Experience with points, rewards, or token programs.
Knowledge of Asian trader communities, including Korea and Greater China.

Responsibilities

For every release, write positioning, announcements, blog posts, X threads, and documentation updates; coordinate launch timing with Engineering so traders are informed before changes go live.
Prepare launch briefs with accurate facts and assets for KOLs, BD, and regional communities.
Own and approve all user-facing copy within the product and app.
Run the weekly changelog process with Engineering and review it daily; ensure sensitive changes involving fees, liquidations, withdrawals, points, or security receive advance notice and reviewed drafts.
Draft, internally validate, and approve announcements, deciding what is communicated, when, through which channels, and in what order.
Write long-form blog posts, product explainers, market-structure pieces, and launch narratives using internal data.
Refine differentiation theses and roadmap into credible positioning that explains how Arcus differs from competitors.
Speak with traders daily, including whales, early contributors, active traders, and churned users; synthesize feedback about fills, listings, fees, user experience, competitors, and other signals for leadership.
Develop co-marketing with partners, beginning with Robinhood and the Robinhood Chain ecosystem, and write and coordinate joint announcements, campaigns, and content.
Lead communications strategy during rare market or product incidents in coordination with Engineering and Community; Community handles information dissemination.