Product Marketing Lead

Harmonic • New York City, NY

17h

About The Position

Harmonic is a startup discovery engine that maps the startup landscape and helps investors, corporate development, and go-to-market teams find promising companies and act on those discoveries. The company reports 100%+ annual revenue growth and has raised $30 million from Craft, Floodgate, and Sozo Ventures.

The Growth team owns Harmonic’s brand, product narrative, and marketing across inbound and outbound channels. It reports directly to the CEO and works to expand into new market segments, including corporate customers. The team helps prospects and customers understand how to find and connect with startups and encourages them to try the platform.

The Product Marketing Lead will own product marketing end-to-end. This includes defining narratives for target segments such as investors, enterprise innovation teams, and go-to-market teams; creating collateral that supports new business and expansion; and managing product launches, including the media mix and supporting materials. The role requires strong B2B marketing experience, clear and adaptable writing, audience insight, analytical judgment, and a bias for action.

Requirements

• Experience in B2B marketing at a high-growth company.
• End-to-end ownership of product positioning and launches.
• Fluency across the marketing function, including how positioning, demand, brand, and enablement work together.
• Ability to write plain, precise copy and adapt it for different audiences.
• High quality standards.
• Strong focus on understanding audience motivations and goals.
• Analytical approach with a bias for action.
• Interest in startups.

Nice To Haves

• Experience marketing to investors, corporate development teams, or strategy teams.

Responsibilities

• Define the product narrative for target segments, including investors, enterprise innovation teams, and go-to-market teams.
• Build go-to-market collateral, such as talk tracks, battle cards, and product documentation, to help the GTM team win new business and earn expansion.
• Own product launches, including the relevant media mix and collateral, to reach the right audiences and communicate Harmonic’s value.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed