Product Marketing Lead

Open Standard•San Francisco, CA

14h•Hybrid

About The Position

Open Standard is building Open USD, a programmable global stablecoin designed for the internet. The Product Marketing Lead will shape how Open USD is positioned and understood by banks, payment networks, fintechs, platforms, and developers. This person will develop audience-specific narratives, help commercial teams and partners communicate the product effectively, and channel market feedback into product strategy. The role involves close collaboration with product and marketing leaders at founding partners, as well as the CEO, and will build the product marketing function as the company scales. The position is based in San Francisco or New York, with a hybrid mix of in-office and remote work. The company offers top-of-market compensation, meaningful equity, health coverage, and generous vacation and parental leave.

Requirements

6 to 12 years of product marketing experience in payments, fintech, crypto infrastructure, or enterprise software.
Go-to-market experience for API-based or platform-distributed financial products.
Experience launching products and expanding existing products into new segments or markets, particularly for institutional and platform audiences.
Experience building partner-focused go-to-market programs and empowering other companies’ sales teams.
Fluency in payments concepts and terminology, including rails, treasury, settlement, stablecoins, compliance, APIs, and platform economics.
Ability to write quickly and clearly and explain complex concepts to audiences such as bank compliance professionals and protocol founders.
Ability to operate independently, advise founders and executives, and take ownership of results.

Nice To Haves

Experience marketing payments infrastructure, digital assets, treasury or treasury operations, issuing or acquiring, or developer platforms.
Experience as the first marketer at an infrastructure company.
Experience running partner or channel marketing at a payments network.

Responsibilities

Own and execute positioning, messaging, and market segmentation for Open Standard and Open USD, ensuring consistency across channels.
Equip commercial, account management, and partner sales teams with narratives, one-pagers, explainers, competitive positioning, and answers to partner questions.
Serve as the definitive resource for product communications and ensure partner interactions are clear, compelling, and aligned.
Lead go-to-market strategies for launches and expansions, including new partners, additional chains and capabilities, and new customer segments.
Collaborate with the CEO and Communications team on executive narratives, including keynotes, decks, talking points, and strategic messaging.
Manage website and developer-facing content in partnership with Engineering and Communications.
Use partner and market research, competitive intelligence, and commercial team feedback to inform the product roadmap and represent the customer voice in planning.
Define, analyze, and report metrics measuring narrative and marketing effectiveness, from partner interest through launch and adoption.