Product Marketing Lead

TRC Companies, Inc. • Denver, CO

7h

About The Position

TRC, Member of WSP, is seeking a Product Marketing Lead to support the growth of Lemur™, an enterprise mobile mapping platform for utilities and linear infrastructure companies. The role drives Lemur’s market presence, customer engagement, product positioning, and go-to-market execution within an entrepreneurial business unit. It serves as the voice of the market for the Lemur team, translating customer needs, industry trends, and competitive insights into messaging, marketing programs, and growth initiatives. Core responsibilities include leading Lemur’s industry event presence, managing its website—including LemurPlatform.com—developing content, and engaging on social media.

The Product Marketing Lead develops a thorough understanding of the utility industry, Lemur’s capabilities, and field operations challenges to communicate the platform’s value and differentiation. The role works closely with sales, business development, product, development, and strategic partners. Candidates may also have opportunities to contribute to selected product management activities.

The position may be based near other TRC offices. The role requires a bachelor’s degree in a related field and 2–5 years of relevant marketing experience. The stated annual salary range is USD $71,489.60–$108,014.40. An employee may be eligible for the company’s annual discretionary bonus program, based on company, business segment, and individual performance against key performance indicators.

Requirements

• Bachelor’s degree in marketing, business, communications, technology, or a related field.
• 2–5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing.
• Demonstrated experience developing product positioning, messaging, and go-to-market programs.
• Strong content creation and storytelling skills, including the ability to communicate complex technical concepts to executive and technical audiences.
• Experience managing websites, digital marketing programs, and social media channels.
• Strong presentation, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy.

Nice To Haves

• Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies.
• Experience with CRM, marketing automation, analytics, and content management platforms.
• Exposure to product management, Agile development environments, Azure DevOps, or Jira.

Responsibilities

• Develop and execute product marketing strategies that support customer acquisition, adoption, retention, and growth.
• Own and refine Lemur’s product positioning, messaging, and value proposition for target customer segments.
• Conduct market, customer, and competitive research to identify opportunities, trends, and differentiators.
• Develop customer personas, use cases, and industry-specific messaging frameworks.
• Partner with sales and business development teams to strengthen pipeline generation and customer engagement.
• Support product launches and feature releases with coordinated internal and external communications.
• Serve as a subject matter expert on Lemur’s capabilities, customer outcomes, and value realization.
• Create and maintain product briefs, white papers, case studies, blogs, presentations, videos, and data sheets.
• Develop and maintain sales enablement materials, including battle cards, competitive positioning tools, demos, and customer-facing presentations.
• Capture and communicate customer success stories and measurable business outcomes.
• Collaborate with internal stakeholders to maintain consistent messaging across customer touchpoints.
• Manage Lemur’s social media presence, including its content cadence and engagement strategy.
• Develop and execute content marketing campaigns aligned with business objectives.
• Manage and enhance LemurPlatform.com, including website content, landing pages, resource libraries, blogs, SEO, and user experience improvements.
• Monitor and report website, content, and campaign performance metrics to inform marketing investments.
• Plan, coordinate, and execute Lemur’s presence at industry conferences, trade shows, webinars, and customer events.
• Develop event messaging, demonstrations, collateral, and post-event follow-up strategies.
• Collaborate with strategic partners on joint marketing initiatives and co-branded campaigns.
• Identify opportunities to increase Lemur’s visibility, thought leadership, and brand recognition in the utility industry.
• Build expertise in utility customer workflows, operational challenges, and technology trends.
• Gather and synthesize customer feedback to inform messaging, campaigns, and future product direction.
• Partner with product and development teams to communicate market insights and customer needs.
• Track market developments, competitive activity, and emerging opportunities relevant to Lemur’s growth strategy.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• 401(k) with traditional and Roth IRA options and company match
• Paid time off, ranging from 15 to 25 days per year depending on full-time or part-time status and seniority
• At least 8 paid holidays per year for full-time employees
• Paid sick, family, and disability leave in accordance with state laws

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level