Product Marketing Lead, Temporary

Faire • San Francisco, CA

11d • Hybrid

About The Position

Faire is a technology wholesale platform that connects independent retailers and brands using technology, data, and machine learning. Product Marketing is a strategic function across the product lifecycle, partnering with Product, Design, Marketing, and Revenue to shape programs, develop positioning and messaging, lead go-to-market strategy, and drive awareness and adoption.

Faire is seeking a senior product marketer for an 18-week temporary engagement from January through May. The person will own marketing for a product area, independently set and execute its go-to-market strategy, and work as a peer with senior cross-functional and executive stakeholders. The role calls for identifying opportunities, introducing new approaches, simplifying complex products, and influencing product evolution. Scope may shift as business needs change.

The Product Marketing Lead will develop customer-informed positioning and narratives, own end-to-end go-to-market plans, and guide adoption through sales-assisted or lifecycle-driven motions. They will influence roadmaps and program design, align senior stakeholders, establish measurable goals and ROI, use AI tools to improve their work, and document and share their work so the team can continue it after the engagement.

Requirements

• 10+ years in product marketing or closely related go-to-market roles, including 6+ years in core product marketing.
• Experience owning end-to-end go-to-market strategy for a product area, setting direction, identifying opportunities, and leading initiatives from concept through outcomes.
• Experience creating positioning from scratch, repositioning existing products, and maintaining a coherent narrative across multiple launches.
• Experience driving adoption through sales-assisted or lifecycle-driven motions, including sales enablement and/or lifecycle and CRM communications.
• Experience setting measurable go-to-market goals, designing incrementality and A/B testing with analytics partners, and building business cases and ROI.
• Fluency in business-driving metrics.
• Bias toward action and fast iteration, including shipping to learn, setting and meeting deadlines, and adapting as information changes.
• Experience influencing product roadmaps and program design upstream, beyond launch execution.
• Experience communicating with and aligning senior stakeholders at the executive level.
• Experience conducting or directing customer research and translating findings into positioning and strategy.
• Experience building thematic campaigns across product areas, rather than only individual product launches.
• Actively experiments with and adopts AI tools to accelerate work and helps the team identify useful applications of AI in product marketing.

Nice To Haves

• Experience as a contractor or consultant, ramping quickly with limited onboarding and delivering independently against a defined scope.
• Background in STEM, management consulting, finance, or another quantitative field.
• Experience in high-growth or scaling environments where product marketing infrastructure was still being built.
• Experience marketing complex or highly technical products where customer trust and education are central to adoption.
• Familiarity with how independent retailers or small business owners make decisions and earn trust.
• Experience with a two-sided marketplace in which brand and buyer motions are distinct but interdependent.

Responsibilities

• Identify opportunities in the assigned product area and lead initiatives from concept through implementation.
• Set strategy and own end-to-end go-to-market work, from positioning through launch and adoption, while influencing long-term go-to-market direction.
• Introduce new approaches to open-ended problems and influence decision-making across cross-functional teams.
• Develop customer-informed positioning, simplify product messaging, build positioning from scratch, and reposition existing products for new or changing audiences.
• Create messaging narratives and personas that connect multiple products and support long-term engagement and retention.
• Guide cross-functional teams in executing complex, multi-channel campaigns, sequencing customer engagement and education to drive behavior change.
• Drive adoption through sales-assisted or lifecycle-driven motions, including sales enablement and lifecycle or CRM communications.
• Make timely, informed decisions, launch work to learn, and iterate quickly.
• Coordinate enablement across Revenue, Customer Experience, Lifecycle, and other partners.
• Use customer insight to influence product roadmaps and program design, collaborating with Product, Design, Legal, and other stakeholders.
• Communicate clearly with executive stakeholders and use narratives, positioning documents, data, and insights to align them behind a direction.
• Build business cases and establish ROI for go-to-market initiatives; conduct post-mortems and optimizations, and connect project goals to customer and business outcomes.
• Use AI tools to accelerate work and improve product marketing craft.
• Provide direct feedback to other product marketers, raise the team's craft standard, and document work for continuity after the engagement.

Benefits

• Competitive pay, equity, and comprehensive benefits designed to support employees inside and outside of work.
• Hybrid employees work in the office three days per week and may work remotely up to four weeks per year.
• Access to enterprise AI tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed