Product Marketing Lead, Social and AI, Facebook

Meta•Los Angeles, CA

4d•$190,000 - $258,000

About The Position

The Product Marketing Lead will drive product marketing for Facebook, leading complex cross-company initiatives and bringing new experiences to people worldwide. The role is on the Facebook Marketing team and covers inbound, go-to-market, and outbound product marketing. It includes driving audience and market insights, influencing product strategy, crafting positioning and messaging, and leading go-to-market efforts to increase awareness, engagement, and adoption. The position works closely with other product marketers and cross-functional teams across the company.

Requirements

BA/BS degree in a relevant field, such as Marketing, Business, or Communications.
12+ years of full-time experience in product marketing, partnering closely with product teams.
Experience crafting go-to-market strategies based on consumer-driven insights.
Experience with consumer-facing product launches and consumer campaigns.
Deep understanding of and/or active use of consumer AI products.
Experience working with product, marketing, communications, and growth teams at all levels of management, internally and externally.
Experience delivering presentations to executives and cross-functional teams.
Experience developing, leading, and influencing analytically rigorous, multichannel marketing campaigns with internal teams and external stakeholders.
Experience with 0-to-1 products in ambiguous, fast-paced environments.
Experience communicating marketing strategies, insights, and recommendations in writing and presentations to executive and cross-functional audiences.
Project management experience.

Nice To Haves

Global experience across multiple markets, with knowledge of varied cultural, social, and business landscapes supporting international product marketing.
Product marketing experience spanning marketing communications and/or product management.
Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Demonstrated ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Experience with end-to-end product lifecycle management.
Experience repositioning or revitalizing a mature consumer product for new audiences.
Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
MBA degree.

Responsibilities

Influence and shape product strategies, positioning, and narratives using data and insights about target audiences, in collaboration with research, product, communications, and policy teams.
Develop and execute complex go-to-market strategies, including goals, success metrics, asset development, and integrated launch planning with cross-functional partners.
Partner with product marketing, brand, marketing, and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption, and long-term engagement.
Identify and frame ambiguous marketing challenges, develop structured, data-supported recommendations, and present actionable plans to leadership and cross-functional partners.