Brand Marketing Manager, Facebook

Meta•Los Angeles, CA

23h•$124,000 - $178,000

About The Position

Facebook is re-energizing its iconic brand around the idea that real people help you make things happen. The Brand Marketing Manager will help engage new and emerging user segments and keep the brand promise present through an always-on marketing system. This is a generalist role on a team addressing a broad range of problems and audiences, rather than owning one market or project. The marketer will help prioritize the problems and audiences most important to users and the business, then shift across initiatives as priorities evolve. The role is hands-on and calls for consumer insight, effective marketing execution, and comfort moving between different types of challenges. The position executes always-on and integrated programs, supports full-funnel campaigns and product go-to-markets, and develops communications across digital, social, and traditional channels. It requires close collaboration with cross-functional teams and the use of campaign data and research to derive insights, optimize programs, and identify opportunities through testing and learning.

Requirements

6+ years of experience in brand marketing, integrated marketing, or consumer products, with brands at a global scale.
Experience developing and executing integrated marketing campaigns across online and offline channels, including brand-building and acquisition initiatives.
Experience using data and consumer research to inform strategy and drive actionable insights.
Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative.
Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, and working with internal and external teams to ensure seamless launches.
Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities.
Bachelor's degree in business, marketing, analytics, or a related field.

Nice To Haves

Experience marketing to emerging user segments, including teenagers and young adults.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Experience re-energizing established consumer brands at scale.
Experience with creator-driven or community-driven marketing.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.

Responsibilities

Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels.
Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change.
Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value, and brand relevance.
Partner with product marketing, creative and agency partners, growth, partnerships, communications, research, and data science to deliver integrated programs.
Develop integrated marketing communications using a 360-degree approach across digital, social, and traditional channels to support key narratives.
Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas using a test-and-learn approach.