Marketing & Brand Manager

Skillforce•Atlanta, GA

1d•$75,000 - $85,000•Onsite

About The Position

Skillforce has teamed up with a fast growing luxury custom home developer to find a Marketing & Brand Manager in Atlanta, GA. We are seeking an experienced Marketing & Brand Manager to lead the marketing, branding, and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets. The ideal candidate is a creative, hands-on marketing professional who can develop strategy while also executing content, social media, digital marketing, events, public relations, and brand development.

Requirements

5+ years of marketing and/or brand management experience.
Proven experience developing and launching brands for communities, properties, or products.
Strong content creation, photography/video, social media, and digital marketing skills.
Experience managing outside agencies, vendors, creative partners, and marketing budgets.
Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.
Excellent writing, communication, organization, and attention to detail.
Strong creative judgment with the ability to maintain consistent brand standards.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Willingness to travel to project locations.

Nice To Haves

Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.

Responsibilities

Develop and maintain brand standards, messaging, and positioning across all marketing materials.
Lead branding and marketing launches for new residential communities and properties.
Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
Manage website content, community landing pages, SEO, digital advertising, and online listings.
Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.
Manage marketing vendors, agencies, creative partners, budgets, and project timelines.
Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.
Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.
Travel to project sites as needed.