Product Marketing Lead - iPhone, Wearables & Home

Apple

About The Position

As a member of Apple’s Product Marketing group, the Product Marketing Lead represents the customer throughout a product’s journey from concept through development and launch, developing and applying insights to help incorporate innovative features into product development. Apple combines product management and development with product marketing in a cross-functional role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support. The lead is responsible for Product Marketing for iPhone, Wearables, and Home products in India, with product-line responsibility for iPhone. The role owns and drives product-centric marketing strategy for the portfolio, articulating market ambition and supporting growth and category leadership. It leads a team of product managers and a Technical Product Marketing Manager, who provides technical support for product launches and momentum activities. The position is an active member of the Product Marketing and Geo Leadership teams. The role partners with local and worldwide stakeholders to shape market opportunities and communicate country-specific requirements for current and future products. It calls for a proven leader who is passionate about Apple products, curious, effective amid ambiguity, skilled at product storytelling and creative problem-solving, and able to inspire others and build lasting organizational relationships. Travel is estimated at 20–25%.

Requirements

15+ years of experience in product management and marketing.
Experience working for or with a global organization in technology or related fields.
Experience leading and developing a team of product marketers.
Ability to prioritize and multitask in a dynamic, creative, fast-paced environment.
Strong storytelling, presentation, and negotiation skills, with a track record of aligning partners and internal teams around a shared plan.
Highly collaborative, with exceptional interpersonal and relationship-building skills.
Exceptional organizational skills and attention to detail.
Curiosity, passion for excellence, ability to ask the right questions, and enjoyment of working as part of a team.
Ability to translate product features into customer benefits and customer needs into product considerations.
Instinctive ability to represent the voice of the customer.
Depth of technical awareness.
BS/BA degree or equivalent experience.
Willingness to travel; estimated travel is 20–25%.

Nice To Haves

Business analytics and strategic product management experience, with deep knowledge of the India mobile and wearable market.
Strategic planning expertise.
MS, MA, or MBA degree.

Responsibilities

Articulate product opportunities in the market and provide product insight and leadership to Marketing and Sales.
Own and drive the annual marketing plan for products in the role’s remit, identifying opportunities and actions to support growth and category leadership.
Establish quarterly and half-yearly reviews to evaluate deliverables, performance, and learnings.
Lead the team in delivering product launches and momentum activities, and safeguard product messaging and positioning at every customer touchpoint.
Serve as the primary liaison between the market, Worldwide teams, and Engineering for local business needs and feature requirements; shape strategies and contribute to global initiatives and programs.
Influence product feature roadmaps and make recommendations to improve the customer experience.
Develop a unified market narrative that communicates market dynamics, customer perspectives, and opportunities, with clear actions for stakeholders.
Create competitive, breakthrough strategies that connect vision to action.
Encourage diverse thinking and innovation by introducing new ways to approach problems.
Plan and prioritize work in line with organizational goals, using an understanding of business drivers and market strategy to guide action.
Coach and develop talent, build high-performing teams, foster an inclusive culture that values diverse perspectives and cultures, and develop a strong bench of product marketing managers.
Lead the Technical Product Marketing Manager in providing technical support for product launches and momentum activities.