Product Marketing Lead - Bloomberg Tax
About The Position
As a Product Marketing Lead for Bloomberg INDG, you will lead product marketing strategy for a defined business unit, serving as both a strategic leader and hands-on contributor. You will shape and execute a cohesive go-to-market vision across a suite of products, aligning positioning with a clearly defined ideal customer profile (ICP) and buyer personas. You will guide and develop a team of product marketers while contributing directly to high-impact initiatives. The role connects complex product capabilities to customer needs through consistent positioning, messaging, and storytelling across the portfolio. You will help bring individual products together as an integrated solution to strengthen market differentiation, customer adoption, and revenue growth. Working closely with Product, Sales, and Marketing leadership, you will serve as a strategic partner who clarifies complex offerings, aligns teams around customers, and builds scalable, repeatable go-to-market practices.
Requirements
- Bachelor's degree or equivalent experience.
- 7–10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions.
- Demonstrated experience leading product marketing for a portfolio or multiple products.
- Proven ability to develop and scale go-to-market strategies and messaging frameworks.
- Experience managing or mentoring team members, with a strong interest in talent development.
- Strong understanding of customer pain points, market composition, and the competitive landscape.
- Proven experience in go-to-market strategies and product content development.
- Exceptional ability to translate technical details into customer-centric messaging.
- Strong leadership and interpersonal skills, fostering collaboration across Sales, Marketing, and Product teams.
Nice To Haves
- Advanced degree (MBA or related experience preferred).
- Formal or informal experience in a team lead or people management role.
- Public speaking experience, including webinars, customer training, or industry conferences.
- Marketing experience in highly regulated industries, such as government affairs, lobbying, legal, tax, or accounting.
- Product marketing experience with SaaS, cloud, or enterprise software.
- Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Responsibilities
- Own and drive the end-to-end product marketing strategy for a business unit, aligned with organizational goals and growth priorities.
- Define and operationalize ICP and buyer persona strategies, ensuring cohesive positioning across the product suite.
- Establish unified messaging and value propositions across the portfolio, balancing product differentiation with suite-level storytelling.
- Advise Product and go-to-market leadership and influence roadmap, packaging, and commercialization decisions.
- Lead, mentor, and develop a team of product marketers; set goals, priorities, and success metrics aligned with business objectives.
- Coach team members on positioning, messaging, and go-to-market execution, while personally contributing to priority launches and strategic initiatives.
- Oversee go-to-market strategies across multiple products and coordinate scalable execution.
- Partner with Sales, Product, and Demand Generation on launches, feature releases, and campaigns.
- Identify cross-product use cases and workflows that strengthen the overall solution.
- Ensure consistent, persona-driven narratives across customer touchpoints.
- Direct development of sales- and marketing-ready content, including product briefs, solution narratives, case studies, and demos.
- Maintain a cohesive buyer-focused story and consistent messaging across channels, from top-of-funnel campaigns to late-stage sales materials.
- Provide sales-cycle materials, including customer presentations, one-pagers, and objection-handling documents.
- Equip sales and events teams with competitive positioning and tailored materials for in-person and virtual events.
- Synthesize market, customer, and competitive insights to inform strategy and positioning, and translate those insights into actionable guidance.
- Partner with Product Management to ensure the voice of the customer informs roadmap decisions.
- Connect Product, Sales, Demand Generation, Customer Success, and Strategy teams, driving alignment on priorities, messaging, and execution.
- Represent the business unit and product suite in executive discussions, customer engagements, and industry events.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
