Product Marketing Director

Scan.com•Atlanta, GA

7d•$175,000 - $220,000

About The Position

Scan.com is building a national medical imaging network that connects patients, providers, and payers to faster, higher-quality, lower-cost diagnostic imaging. The Product Marketing Director will own product marketing for Scan.com’s self-funded employer and health plan business lines, helping Sales advance buying decisions through clear positioning, credible evidence, and effective commercial materials. The role reports to the VP, Marketing and works closely with Sales, Product, RevOps, and Finance. This is an opportunity to build product marketing for a high-growth vertical from the ground up. The role begins as a team of one and is expected to use AI from the outset, eventually designing workflows and agents to scale the function. The work includes understanding buyers and advisers, shaping messaging and pricing, building evidence and sales enablement, supporting launches and partnerships, directing targeted campaigns, and measuring marketing’s contribution to commercial outcomes. As a scale-up role, responsibilities may evolve over time.

Requirements

Experience marketing a complex healthcare or benefits offering to self-funded employers or health plans, and to the advisers and partners influencing their decisions.
Comfort presenting to prospects, consultants, and brokers, with an understanding of their differing perspectives and ways of working.
Strong positioning and writing skills, including examples of personally created materials used by Sales in live opportunities; ability to brief campaigns and creative work to others.
Ability to turn claims, pricing, and outcomes analysis into credible commercial arguments in partnership with analytical specialists.
Experience planning product or partnership launches and targeted campaigns with Sales, with clear objectives and measurable results.
Use AI in daily work for drafting, analysis, and research; review AI outputs and use AI responsibly with sensitive data.
Demonstrate judgment in deciding when AI is useful and when human input is more valuable.

Nice To Haves

Experience building AI workflows or agents.

Responsibilities

Research how self-funded employers, health plans, and their advisers evaluate, purchase, and implement imaging benefits; map buying committees, decision criteria, and barriers to adoption.
Define and own employer value propositions, positioning, and messaging tailored to stakeholders and buying routes, including implementation explanations.
Partner with Finance and Analytics to translate validated analyses into credible savings arguments, explain findings and assumptions, and create repeatable proof materials for Sales.
Own market pricing across customer segments and verticals, including competitive benchmarking, pricing models, and packaging.
Work with Sales on live calls and at events, refine messaging based on buyer feedback, maintain battlecards, run win/loss reviews, and bring field evidence to Product and Engineering.
Create Sales and partner enablement materials such as decks, one-pagers, ROI tools, talk tracks, and consultant briefings; support strategic partner deals, proposals, partner onboarding, and enablement.
Lead marketing readiness for new employer and health plan products, features, and partnerships, including positioning, commercial materials, Sales training, and success measures.
Plan targeted employer and consultant campaigns with Sales, defining audiences, messaging, content, execution briefs, and commercial objectives.
Work with RevOps to track pipeline origin and marketing’s contribution to opportunity progression in HubSpot; report monthly on partner- and marketing-originated pipeline and use results to guide investment.
Use AI in research, competitive and win/loss analysis, RFP responses, and content; design and operate workflows and agents for core product marketing work, exercise responsible judgment around sensitive data, and help shape the function’s hiring plan.