Product Marketing Director, Identity Security

CHEQ•New York, NY

33d•Remote

About The Position

CHEQ is seeking a US-based Product Marketing Director to lead go-to-market strategy for their Identity Security solution. This new solution builds upon CHEQ's existing work in Identity Security, Identity Management, and Fraud Prevention. As the first dedicated product marketer for this solution, you will be responsible for translating the Product team's strategy and research into clear Ideal Customer Profiles (ICPs), compelling positioning, robust programs, and a strong market presence. You will report to the Head of Marketing and collaborate closely with the CPO and Product and Research teams. Your role will encompass end-to-end product marketing ownership for Identity Security, working in tandem with the Core Product Marketer. Key objectives for your first year include establishing the positioning, narrative, and sales kit for Identity Security, successfully launching it to the market, and contributing to the acquisition of initial customers.

Requirements

8+ years of B2B product marketing experience, including ownership of positioning, launches, content, and sales enablement.
Experience building product marketing for a new product, category, or company from an early stage.
Proven experience marketing to security, identity & access management, and fraud & risk buyers, such as CISOs, Application Security, Fraud & Risk, CIAM and Trust & Safety teams.
A track record of working closely with Sales teams selling into these buyers, with a clear understanding of how they evaluate and buy.
The ability to understand technical products, APIs, and integrations and explain their value to both technical and business audiences.
Comfort with ambiguity and the judgment to prioritize when little is defined yet.
Excellent English writing and presentation skills, with the ability and willingness to create substantive content yourself.
Strong research, analytical, and cross-functional collaboration skills.

Nice To Haves

Experience marketing solutions that protect customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse.
Experience working with technology and business partners on joint messaging, campaigns, and sales enablement.
Understanding of how AI agents change the way organizations identify users, assess risk, and decide which activity to allow.

Responsibilities

Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams.
Translate product vision and research into a clear market narrative and category story.
Own positioning, messaging, and value propositions that highlight differentiation and business value.
Conduct message testing with early customers and design partners to refine the market story.
Collaborate with Product and Sales leadership to shape pricing, packaging, and the go-to-market playbook.
Participate in roadmap reviews and regular syncs with Product and Research teams.
Co-own launch readiness with the CPO.
Provide customer, market, and competitive insights to inform product decisions.
Create sales and marketing content, including solution briefs, presentations, battle cards, customer stories, and demo narratives.
Train Sales, Solutions Engineering, and Customer Success teams on discovery guidance, objection handling, and competitive insights.
Partner with Demand Generation by providing audience insights, messaging, and offers for their programs.
Develop joint value propositions, integration narratives, and content for partner enablement and co-marketing.