Marketing Associate – Product Marketing Associate

JPMorgan Chase & Co. • Wilmington, DE

2h

About The Position

The Product Marketing Associate supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of Business Banking products and initiatives. The role partners with marketing, product, analytics, and creative teams to bring product launches and enhancements to market, connecting small business clients with solutions that support their business needs.

Requirements

• At least 2 years of experience in marketing, product marketing, direct marketing, campaign management, or a related field.
• Experience supporting multi-channel marketing campaigns across digital channels.
• Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
• Ability to collaborate effectively across cross-functional teams and manage stakeholder relationships.
• Analytical mindset and experience using data and insights to inform decisions and campaign optimization.

Nice To Haves

• Experience supporting product launches, customer acquisition, or engagement campaigns.
• Familiarity with audience segmentation, testing strategies, and performance measurement.
• Experience working with creative agencies or internal creative teams.
• Ability to adapt in a fast-paced, evolving environment.
• Curiosity, initiative, and a continuous improvement mindset.

Responsibilities

• Build partnerships with strategy, product, analytics, creative, and channel teams to support marketing initiatives.
• Manage the development and execution of integrated marketing campaigns for product launches, feature enhancements, and priority business initiatives.
• Partner with marketing strategists and agency partners to develop campaign briefs and marketing assets across email, digital media, and landing pages.
• Coordinate cross-functional teams to move campaigns from concept through launch in alignment with timelines and business objectives.
• Support campaign planning, audience targeting, measurement frameworks, and post-campaign reporting to identify opportunities for optimization.
• Monitor project milestones and help ensure campaigns are delivered on strategy, on time, and within established budget parameters.
• Collaborate with Marketing Strategy and Campaign Management, Product and Product Marketing, Brand and Creative, internal and external agencies, Audience and Analytics, and Legal, Risk, and Compliance teams.

Benefits

• Competitive total rewards package, including base salary and, for eligible roles, commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed