Product Manager, Enrollment & Engagement

XRHealth • Needham, MA

21d • Hybrid

About The Position

The Product Manager, Enrollment & Engagement owns the patient journey from first contact through enrollment and ongoing engagement. The role identifies where patients drop off, why they remain engaged, and what product improvements can help more patients receive care. It involves spending time with patients, clinicians, and the support team and translating feedback and usage data into priorities for product and engineering.

The role is hands-on, involving analysis of product dashboards, participation in support calls, and writing product requirements. The Product Manager works with engineering, design, Clinical, Operations, Marketing, and Support to improve enrollment flows and engagement, evaluate experiments, and keep product and internal documentation current. The position starts in person at the Needham, Massachusetts office and transitions to a hybrid schedule of two to three days per week in the office. Candidates must live within commuting distance.

Requirements

• 3–5+ years of product management experience, ideally in digital health, telehealth, or another consumer-facing or regulated product.
• Hands-on experience owning and improving funnel, activation, or engagement metrics.
• Comfort using product analytics tools such as Mixpanel, Amplitude, or similar and deriving insights independently.
• Strong user research skills, including interviewing end users and synthesizing qualitative feedback into action.
• Clear, empathetic communication with patients, clinicians, engineers, and other audiences.
• Ability to work in a fast-moving, sometimes ambiguous environment and bring structure to it.
• Must be based within commuting distance of the Needham, Massachusetts office.

Nice To Haves

• Experience with healthcare workflows such as patient intake, eligibility, or care programs.
• Familiarity with HIPAA and working with protected health information.
• Exposure to XR/VR, AI-driven, or remote patient monitoring products.
• Bilingual English/Spanish.

Responsibilities

• Own enrollment and engagement metrics across the patient journey, including onboarding conversion, activation, session completion, and retention.
• Monitor product usage data to identify trends, friction points, and opportunities, and share insights with leadership and cross-functional teams.
• Run feedback loops with patients, clinicians, and support through interviews, surveys, usability sessions, and ticket reviews.
• Translate feedback and data into defined problems, user stories, and requirements, and collaborate with engineering and design to prioritize improvements.
• Partner with Clinical, Operations, Marketing, and Support to improve enrollment flows, outreach, and in-product engagement.
• Design and evaluate experiments, including A/B tests, pilots, and workflow changes, and report outcomes.
• Represent the patient and clinician perspective in product discussions and help support teams understand product changes.
• Maintain product documentation, release notes, and internal training materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed