Responsible for directing a team that manages the marketing strategy and financial performance of one or more products or brands. Drives efficiencies throughout the business to improve product margins and to enhance processes. Analyzes sales information, projections, and other relevant data and prepares forecasts on market evolution. Identifies key product challenges and opportunities; makes appropriate recommendations for future planning. Develops a strategic product plan for current and future products to maximize profitability and share. Conducts competitive analysis and provides strategic planning of product direction and features. Evaluates industry trends and initiates consumer research to meet customer needs. Champions the customer perspective in product development. Supports engineering to ensure critical features and benefits are delivered in designs. Manages the efforts of one or more professional employees. May monitor sales, production, and inventory trends on the product line; determine appropriate pricing levels.
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Job Type
Full-time
Career Level
Manager