About The Position

LinkedIn Sales Solutions is bringing a new generation of solutions to market as AI changes how customers sell. The Principal Product Marketing Manager will own how pricing and packaging for that next generation are brought to market: articulating customer value, making the commercial model compelling to buyers, and helping customers see a clear return on investment. The role will help shape commercial choices for a major new product and craft a go-to-market innovation story that makes its value clear to customers and the business. This is a senior individual-contributor position combining commercial rigor and storytelling. The person will frame ambiguous business problems, develop evidence-based recommendations, and influence leaders, while translating new ways of working into simple, credible, commercially compelling customer stories. The role partners across Product, Pricing, Finance, Sales, Customer Success, and Marketing, and works with launch PMMs to ensure commercial strategy translates into a coherent market launch. The role may be remote or hybrid and can be based in New York, San Francisco, Mountain View, or Chicago. Hybrid employees work from home and a LinkedIn office on select days based on team business needs. Remote employees work from their designated home work location upon hire; changing that location requires review and approval.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • At least 7 years of experience in product marketing, commercial strategy, strategy consulting, or a related field.
  • At least 5 years of experience in B2B marketing.
  • Strong foundation in B2B marketing.
  • Track record of shaping commercial decisions, including pricing, packaging, monetization, growth strategy, or customer value.
  • Ability to structure complex, ambiguous problems, develop a point of view from imperfect information, and make actionable recommendations for senior leaders.
  • Exceptional storytelling skills, including making rigorous business cases persuasive and complex innovations understandable to customers.
  • Strong customer and market instincts, paired with analytical and financial fluency.
  • Practical understanding of AI's implications for B2B customer workflows, differentiation, and commercial models.
  • Experience influencing senior stakeholders and leading cross-functional work as an individual contributor.

Nice To Haves

  • Track record of taking pricing, packaging, or monetization changes to market, including building value stories, pitch materials, and customer communications that drive adoption.
  • Experience translating complex pricing or packaging into simple, compelling customer- and seller-facing narratives.

Responsibilities

  • Partner with Product, Pricing, and Finance as they define pricing and packaging, bringing the customer's perspective to those decisions.
  • Own how pricing is brought to market by developing pricing narratives, value-based pitches, packaging comparisons, and objection handling.
  • Define how customers realize value and how that value is demonstrated through adoption, renewal, and expansion.
  • Connect customer outcomes to commercial decisions that support business growth.
  • Craft the go-to-market innovation story, explaining changes in customer work, the product's relevance, and LinkedIn's ability to deliver value.
  • Use the innovation story to inform strategic choices by leaders and help customers understand the opportunity.
  • Develop a market point of view by integrating customer insight, competitive intelligence, buying dynamics, and market shifts, and translating them into portfolio and commercial strategy implications.
  • Apply an AI-forward perspective to customer workflows, customer value, competitor differentiation, and monetization opportunities; use AI in work to deepen analysis and scale impact while exercising sound judgment.
  • Drive consequential commercial decisions with Product, Sales, Customer Success, Finance, and Marketing by structuring ambiguity, constructively challenging assumptions, and building alignment without formal authority.
  • Own the commercial model and customer value story that inform the go-to-market approach, collaborating with the launch PMM partner who owns product launch positioning, launch execution, and seller readiness.

Benefits

  • Annual performance bonus
  • Stock
  • Benefits and/or other applicable incentive compensation plans
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