Product Manager, US Product Portfolio Marketing

Intuitive•Sunnyvale, CA

3d•$135,800 - $217,100•Remote

About The Position

As a member of Intuitive’s US Portfolio Marketing team, the Product Manager is accountable for the performance of existing product lines and new product launches. The role collaborates with US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales to develop and execute marketing and sales strategies that drive adoption and utilization of the da Vinci system and technology portfolio, including da Vinci 5, da Vinci Xi, da Vinci SP, advanced energy, and stapling across surgical specialties. The role focuses on Voice of Customer and VIP customer meetings to educate customers on the value of the da Vinci Portfolio. The position engages customers, gathers feedback, develops product champions, and works across teams to create product value propositions, messaging, adoption metrics, and training. It supports conferences and customer events through product demonstrations and presentations, helps troubleshoot product issues, and builds procedural knowledge and surgeon relationships by attending cases and working with hospital executives, surgeons, Clinical Marketing, Field Sales, and Key Account Managers. This is a remote position, with employees coming onsite when requested by their leader. The role requires 50% domestic travel and is a day-shift position.

Requirements

Minimum 8 years’ experience in a therapeutic or medical device company.
Surgical and/or Operating Room experience in sales or marketing.
Experience collaborating with Sales, Marketing teams, Operations, and Customer Service.
Excellent presentation skills and experience presenting to surgeons and hospital executives.
Ability to segment, target, position, and message products or procedures, and develop sales support to drive adoption.
Ability to work creatively, prioritize, and manage goals and initiatives amid challenging priorities.
Analytical capability and intuition.
Self-starter with problem-solving skills and the ability to establish solutions in a high-growth, fast-paced environment.
Strong verbal and written communication, teamwork, and interpersonal skills across multiple constituents.
Excellent knowledge of the Microsoft Office product suite.
Ability to travel 50% domestically.
Minimum bachelor’s degree.

Nice To Haves

More than 2 years of surgical marketing experience in advanced energy or stapling.
Previous surgical sales experience.
MBA or other advanced degree.

Responsibilities

Engage key customers to accelerate adoption and utilization of core product lines across surgical specialties.
Collect and consolidate Voice of Customer feedback to inform US Clinical Marketing, Global Product Marketing, and Sales Leadership about challenges and opportunities with current and newly launched products.
Identify and develop Product Champions for existing and newly launched products across surgical specialties.
Collaborate with Key Opinion Leaders, Global Product Management, and US Clinical Marketing to develop value propositions and messaging for new product launches.
Create and track product adoption metrics with US Sales Operations, using data to inform marketing and sales strategies and identify opportunities.
Develop and implement training content for the Field Sales team with Commercial Learning to accelerate technology adoption and utilization.
Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and VIP customer events.
Deliver product demonstrations and technology presentations at events and ensure key product messaging is included in sponsored presentations and customer interactions.
Maintain a front-line presence for the customer experience, assist Sales with critical troubleshooting, and raise product performance issues.
Develop and maintain procedural knowledge and surgeon relationships by attending cases and providing product demonstrations to hospital executives and surgeons.
Collaborate with US Clinical Marketing, Field Sales, and Key Account Managers.