Senior Product Marketing Manager (US)

Crossmint•Miami, FL

17h•Remote

About The Position

Crossmint is hiring a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy across its stablecoin and wallet infrastructure portfolio. The role translates a complex platform—including smart wallets, stablecoin orchestration, onramps and offramps, checkout, and agentic payments—into clear value for fintech and agentic buyers. The manager will work closely with product managers and engineers, and bring market insights back to inform product priorities. The position leads product launches end to end, develops enterprise sales enablement materials, runs competitive intelligence and win/loss programs, and conducts buyer research to shape messaging, pricing, and packaging. It also partners with sales, customer success, demand generation, content, design, and PR to maintain a consistent market narrative and build Crossmint's category authority. Crossmint describes itself as an all-in-one stablecoin and wallet infrastructure platform serving fintechs, enterprises, and agentic platforms. The company says it is trusted by more than 40,000 clients, serves more than 150 countries across more than 50 blockchains, and is backed by Ribbit Capital, Franklin Templeton, NYCA, First Round, and Lightspeed Faction. The role is full-time. New York City, Miami, or San Francisco are preferred locations, and remote applicants within the United States are welcome. The stated base salary range is $170,000–$200,000; stock options are included in every full-time offer in addition to base salary. Final level and compensation are determined during the interview process.

Requirements

5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech.
Experience building and scaling product marketing programs in B2B environments with complex sales cycles and technical buyers.
Demonstrated impact on pipeline, win rate, and category awareness.
Experience marketing payments infrastructure, stablecoins, or financial APIs to enterprise buyers.
A strong track record leading multi-product launches and coordinating product, sales, marketing, and PR.
Excellent writing skills, including the ability to turn technical product specifications into clear sales and customer-facing materials.
Ability to conduct customer interviews, synthesize insights, and turn them into messaging frameworks.
Ability to establish and maintain a competitive intelligence program that keeps sales teams informed.
Comfort working with technical and developer-facing buyers, including communicating with CTOs and heads of payments.
Strong collaboration skills across product, sales, design, and content.
Self-motivated startup mindset, comfort with ambiguity, and ability to learn new industries and buyer personas quickly.

Nice To Haves

B2B product marketing experience in crypto, payments, or fintech.

Responsibilities

Connect product and go-to-market teams by working closely with product managers and engineers, translating product capabilities into clear customer value, and bringing market feedback into roadmap discussions.
Own positioning and messaging across smart wallets, onramps and offramps, stablecoin orchestration, checkout, and agentic payments.
Lead product launches end to end, including launch readiness, launch tiers, cross-functional planning, launch content, press coordination, and impact measurement.
Build sales enablement materials such as pitch decks, one-pagers, battlecards, demo scripts, and objection-handling guides.
Own competitive intelligence and win/loss activities; track competitors, equip sales with current positioning, and share product gaps and opportunities with product teams.
Develop buyer personas and ideal customer profile research through customer and prospect interviews, and turn findings into messaging frameworks.
Inform pricing and packaging decisions in partnership with product and finance.
Partner with sales and customer success on case studies, and with demand generation, content, and design on consistent narratives across campaigns, web, paid media, events, and PR.
Brief leadership, sales, and product teams on competitive shifts, customer trends, and category dynamics.