Product Manager, US Product Portfolio Marketing

Intuitive•Sunnyvale, CA

About The Position

As a member of Intuitive’s US Portfolio Marketing team, the Product Manager is accountable for the performance of existing product lines and new product launches. The role collaborates with US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, Field Sales, and other partners to develop and execute marketing and sales strategies that drive adoption and utilization of the da Vinci system and technology portfolio, including da Vinci 5, da Vinci Xi, da Vinci SP, advanced energy, and stapling across surgical specialties. A focus of the position is engaging customers through Voice of Customer activities and VIP customer meetings to communicate the value of the da Vinci portfolio. The position develops customer and surgeon relationships, supports product demonstrations and education, and uses customer feedback and adoption metrics to inform product, marketing, and sales strategies. It also supports launches, field training, conferences, executive education, market development, and key customer events. The role maintains a frontline presence in the customer experience and assists Sales with critical troubleshooting and product performance issues. The position requires a minimum of eight years of experience in a therapeutic or medical device company, surgical and/or Operating Room experience in sales or marketing, and a bachelor’s degree. Domestic travel of 50% is required. An MBA or other advanced degree is preferred.

Requirements

Minimum eight years of experience in a therapeutic or medical device company.
Surgical and/or Operating Room experience in sales or marketing.
Experience collaborating with Sales, Marketing Teams, Operations, and Customer Service.
Proven ability to segment, target, position, and message a product or procedure and develop sales support that drives adoption.
Ability to work creatively, prioritize, and manage goals and initiatives amid challenging priorities.
Analytical capability and intuition.
Self-starter with problem-solving skills and ability to establish solutions in a high-growth, fast-paced environment.
Strong verbal and written communication, teamwork, and interpersonal skills across multiple constituents.
Excellent knowledge of the Microsoft Office product suite.
Ability to travel 50% domestically.
Minimum bachelor’s degree.
Excellent presentation skills and experience presenting to surgeons and hospital executives.

Nice To Haves

More than two years of surgical marketing experience in advanced energy or stapling.
Previous surgical sales experience.
MBA or other advanced degree.

Responsibilities

Engage key customers to accelerate adoption and utilization of core product lines across surgical specialties.
Collect and consolidate Voice of Customer feedback and communicate product challenges and opportunities to US Clinical Marketing, Global Product Marketing, and Sales Leadership.
Identify and develop Product Champions for existing and newly launched products across surgical specialties.
Collaborate with Key Opinion Leaders, Global Product Management, and US Clinical Marketing to develop value propositions and messaging for new product launches.
Develop and track product adoption metrics with US Sales Operations to inform marketing and sales strategies and opportunities.
Develop and implement training content for the Field Sales team with Commercial Learning to accelerate technology adoption and utilization.
Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and VIP customer events.
Deliver product demonstrations and technology presentations, and ensure key product messaging is included in Intuitive-sponsored presentations and customer interactions.
Maintain a frontline presence for customer experience, assist Sales with critical troubleshooting, and raise product performance issues.
Develop and maintain procedural knowledge and key surgeon relationships by attending cases and providing product demonstrations to hospital executives and surgeons.
Collaborate with US Clinical Marketing, Field Sales, and Key Account Managers.