Portfolio Product Marketing Lead
About The Position
OpenAI’s SMB Marketing team helps small and medium-sized businesses understand and adopt ChatGPT Business and OpenAI’s B2B solutions. The team uses data to understand SMB audiences, identify customer needs, and translate AI capabilities into practical business value, collaborating across Growth, Product Marketing, Sales, Partnerships, Product, Research, Communications, and Design. The Portfolio Product Marketing Lead will define and scale OpenAI’s global audience marketing strategy for SMBs. This leader will shape how business owners, decision-makers, and teams understand, evaluate, adopt, and grow with ChatGPT Business and OpenAI’s SMB B2B solutions. The role combines strategic leadership with hands-on work developing narratives, content, customer stories, thought leadership, events, and integrated programs that support subscriptions, team adoption, seat expansion, and long-term growth. The role will work closely with cross-functional teams to position OpenAI as a trusted partner for SMBs adopting AI and achieving measurable business value. It is ideally based in San Francisco, California, with a hybrid schedule of three days per week in the office.
Requirements
- 12+ years of experience in B2B marketing or go-to-market leadership, including building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.
- Understand how SMB owners and teams evaluate, buy, and adopt software, including resource constraints, proof of value, and self-serve and sales-assisted buying journeys, and how AI can improve everyday workflows.
- Ability to translate complex technology into clear positioning, audience narratives, and thought leadership that resonates across SMB segments.
- Experience building content and enablement programs spanning customer education, practical use cases, customer stories, webinars, workshops, and community engagement.
- Strong analytical skills and experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.
- People leadership ability, including attracting top talent, setting a high quality bar, and building new functions in ambiguous, fast-moving environments.
Responsibilities
- Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions, translating customer needs into differentiated messaging and clear reasons to adopt.
- Lead thought leadership and content strategy, using practical education, demos, and customer stories to show how SMBs can use AI and achieve measurable results.
- Develop go-to-market programs for priority SMB industries, providing Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement.
- Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, communities, and events that drive self-serve conversion, sales-assisted opportunities, retention, and expansion.
- Partner with Product Marketing and Product teams to turn roadmap innovations into audience-relevant launches, customer education, and adoption programs.
- Build and lead a high-performing team, establishing measurement frameworks for engagement, conversion, adoption, and revenue impact.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
