Principal Product Marketing Manager - IIS

Huntress Labs

18h•$180,000 - $210,000•Remote

About The Position

Huntress is hiring a Principal Product Marketing Manager for its In-house IT and Security (IIS) segment, serving lean IT and security teams at small and midsized organizations. The role takes existing product-aligned marketing work and adapts it into segment-specific narratives, content, and enablement that help marketing, sales, and channel partners have relevant conversations and close business more quickly. The position is outcome-focused, connecting messaging, enablement, and demand programs to measurable business results while using research and ongoing learning to improve the IIS go-to-market motion. The role reports to the Director, Product Marketing and is remote within the United States. Compensation is $180,000 to $210,000 base, plus bonus and equity. Huntress is a remote-first cybersecurity company founded in 2015 by former NSA cyber operators. It develops cybersecurity technology in-house and supports it with a 24/7 human-led Security Operations Center. The company reports protecting more than 6 million endpoints and 17 million identities worldwide.

Requirements

At least 6 years of product marketing experience, including at least 3 years in B2B cybersecurity software, with measurable results.
Experience marketing and selling to in-house IT and security buyers.
A buyer-centric mindset and ability to frame messages around pain points, buying triggers, personas, decision-making, and outcomes.
Ability to turn complex technical ideas into clear, compelling narratives for business decision makers and technical practitioners.
Hands-on experience partnering with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline.
Experience working with sales and channel partners, including VARs and distributors.
Ability to collaborate effectively, maintain a clear point of view, balance competing stakeholders, push back constructively, and move between strategy and hands-on execution.
Ability to organize AI-supported workflows for research, analysis, and writing, using sound judgment to validate and improve outputs.

Nice To Haves

Experience serving small and midsized businesses.

Responsibilities

Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across segment personas and key industries.
Conduct ongoing research and analysis to improve the IIS go-to-market motion, represent IIS buyers and their needs in product launch and roadmap discussions.
Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.
Work with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.
Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.
Support the Channel team with vertical-specific content, battle cards, and core narratives for training VARs and distributors, in partnership with Channel SEs.
Work with the Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from Microsoft licensing.
Use AI to organize repeatable workflows for market and buyer analysis, research, and content development, validating outputs for accuracy, relevance, and quality.

Benefits

Generous paid time off, including vacation, sick time, and paid holidays.
12 weeks of paid parental leave.
Medical, dental, and vision benefits plans.
401(k) with a 5% contribution regardless of employee contribution.
Life and disability insurance plans.
Stock options for all full-time employees.
One-time $500 reimbursement for building or upgrading a home office.
Annual allowance for education and professional development assistance.
$75 USD per month digital reimbursement.
Access to the BetterUp platform for coaching and personal and professional growth.