Principal Product Manager (Web Experience)

Workato • Denver, CO

2h

About The Position

Workato is hiring a Principal Product Manager to own the strategy and experience of its website. The website serves buyers forming a first impression, analysts evaluating Workato’s direction, technical teams assessing the platform, and customers discovering what they can do next. This senior individual-contributor role has company-wide influence and ownership of website strategy, roadmap, priorities, and measurable outcomes.

The role brings together visitor needs, company narrative, design, content, and technology to build understanding, trust, and growth. The product leader will define priority visitor journeys; shape information architecture, navigation, and discovery; partner with Design on visual storytelling; connect diverse content and evaluation experiences; improve acquisition and qualified conversion through experimentation; and establish prioritization, experience standards, content ownership, freshness, and launch readiness. The role partners with Engineering on performance, accessibility, and measurement.

Success is measured through a website scorecard covering visitor task completion, understanding of Workato’s differentiation, content discovery and journey progression, qualified conversion, and experience quality. The role also partners with Growth and Revenue Operations to drive qualified traffic, accepted leads, and website-sourced pipeline.

Requirements

• Experience owning a complex B2B SaaS website or digital product, with a track record of setting direction, making tradeoffs, and delivering measurable results.
• Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and content discovery.
• Strong judgment in visual hierarchy, interaction, brand expression, and communicating complex technology clearly.
• Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Hands-on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and connecting behavior to business outcomes.
• Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience, and technical performance.
• Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolve competing priorities, and drive delivery.
• Hands-on use of AI for research, prototyping, content workflows, analysis, and experimentation, with strong quality judgment.
• Ability to lead through influence across Marketing, Brand, SEO/AEO, Product, and Engineering.
• Comfort making prioritization trade-offs and explaining them to senior stakeholders.
• Collaborative and transparent approach, with visible priorities and results.
• Curiosity and ability to learn the technical platform well enough to make sound product decisions about how it is presented.

Responsibilities

• Understand audiences through research, analytics, and customer feedback; define priority journeys and a roadmap tied to visitor and business outcomes.
• Make the platform and content easy to explore through clear site structure, taxonomy, search, and discovery paths.
• Partner with Design on visual storytelling, layouts, and interactions that communicate value and build confidence.
• Connect product pages, solutions, customer stories, analyst research, resources, on-demand videos, events, demos, documentation, and learning experiences.
• Improve acquisition journeys and qualified conversion by testing copy, layouts, navigation, forms, and calls to action, then turning findings into shipped improvements.
• Own prioritization and experience standards; establish content ownership, freshness, and launch readiness.
• Partner with Engineering on website performance, accessibility, and measurement.
• Own the website scorecard, tracking visitor task completion, understanding of differentiation, content discovery and journey progression, qualified conversion, and experience quality.
• Partner with Growth and Revenue Operations to drive qualified traffic, accepted leads, and website-sourced pipeline.

Benefits

• A flexible, trust-oriented culture that empowers employees to take full ownership of their roles.
• A vibrant and dynamic work environment.
• A multitude of benefits employees can enjoy inside and outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed